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TRUSTe Sponsors 1st Annual Digital Advertising Alliance (DAA) Summit

Jun 4 2013 12:00AM

Marketwire

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WASHINGTON, DC -- (Marketwired) -- 06/04/13 -- TRUSTe, the leading global privacy management solutions provider, today announced its platinum sponsorship of the 1st Annual Digital Advertising Alliance (DAA) Summit, which will be held on Wednesday, June 5, in Washington, D.C. FTC Commissioner Maureen K. Ohlhausen will deliver the keynote presentation at this premier advertising industry event built around the Self-Regulatory Principles for Online Behavioral Advertising (OBA) program among other DAA initiatives. In addition, TRUSTe announced that its executive team will participate in two panels on key advertising industry issues at the summit and demo their newest technology solutions, including TRUSTed Mobile Ads.

"The DAA believes that effective, nimble self-regulation is what will keep the Internet advertising ecosystem thriving and innovative while creating trust with consumers," said Lou Mastria, managing director for the DAA. "Since our inception, TRUSTe has been an active DAA participant, and we are gratified to have them as a sponsor and contributor for this key advertising industry event. Chris Babel and Kevin Trilli -- both of whom will be speaking -- are among two of the most experienced people in online privacy today, and we look forward to their insights regarding trends that are affecting both consumers and businesses in Interest-based Advertising."

"With the increased use of behavioral advertising, including the shift to mobile, this summit is a great opportunity for the industry to take a look back at what has been accomplished -- as well as a look forward at what still needs to be done," said Chris Babel, CEO for TRUSTe. "TRUSTe supports key industry organizations, including the DAA, and is committed to working together to address privacy issues and use innovative technology to drive growth in emerging markets such as mobile advertising."

TRUSTe will take part in the following sessions:

•Chris Babel, CEO of TRUSTe, "Champions of DAA - The ROI of Self-Regulation" panel
Hear DAA success stories on how effective self regulation brings value to consumers and businesses, how early adopters have seen ROI from their participation in DAA, and how the program can be further expanded.•Kevin Trilli, vice president, products of TRUSTe, "Self-Regulation Gets Mobile" panel
As mobile usage explodes, the DAA will be extending its successful Principles program to the mobile environment as well as discussing how the program is adapting to the unique technological environment of the mobile web.

In addition to speaking at the summit, TRUSTe will demonstrate several privacy technology innovations at the event including:

TRUSTed Mobile Ads -- the industry's first and only comprehensive mobile advertising privacy management platform •TRUSTe Website Monitoring Service -- enabling publishers, brands and advertising networks to easily monitor and control data collection across their platforms

The event is open to all members of the DAA, as well as free to press. For more information, please visit http://conta.cc/13Z2Arf and follow the conversation #DAASummit on Twitter

About TRUSTe
TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of products to help companies safely collect and use customer data to power their business by building trust, driving engagement and ensuring compliance across all their online channels -- websites, mobile apps, advertising and cloud services. More than 5,000 companies, including top international brands like Apple, Disney, eBay, Forbes, HP and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. In addition to privacy assessments and certifications which enable businesses to display the globally recognized TRUSTe Certified Privacy Seal, TRUSTe offers innovative technology products, including website monitoring, online behavioral advertising (OBA) compliance controls for desktop and mobile ads, and EU cookie compliance controls. For more information, please visit http://www.truste.com.



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Contact:
Melissa Pereira
TRUSTe
mpereira@truste.com
415.520.3419

Kim Barsi
StoryboardPR
kim@storyboardpr.com
415.516.5863





Source: Marketwire


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