DENVER, CO -- (Marketwired) -- 06/04/13 -- Barfresh Food Group Inc. (OTCQB: BRFH), a manufacturer and distributor of unique ready to blend beverages, today announced that it has been approved for roll out to the San Marcos Group, a 25 unit quick service restaurant ("QSR") chain specializing in Mexican food, headquartered in Grand Rapids, Michigan and serving the greater Detroit area. After testing all of the Company's products, San Marcos Group has selected 4 smoothies and 1 frappe to roll out through their entire chain. The products are expected to be shipped this month. The sale was made by Restaurant Link, a sales agent of Barfresh.
Riccardo Delle Coste, Barfresh CEO said, "In addition to our work with the major restaurant chains where we are currently carrying out a number of test-market programs and approvals of flavors, we continue to work with smaller regional chains to introduce all our smoothies, shakes and frappes. I am delighted to announce the addition of San Marcos Group to our growing customer base. We believe that along with our efforts with the major chains, we can significantly grow our business by adding regional chains and independent restaurants to our mix of clients."
The addition of Restaurant Link as part of the Company's sales strategy has already started paying off for Barfresh with a number of new customers about to be added and a rapidly growing pipeline of regional chains and large independent customers at the present time. "We have several restaurant chains coming on board this month, and we look forward to announcing these as we finalize agreements and start to ship products to them," said Mr. Delle Coste.
Barfresh believes it is positioned to capitalize on the growth of the smoothie market -- a market that is estimated by industry analysts to grow dramatically and reach $9 billion by 2015. "With the exception of a few major chains, which introduced smoothies last year, the marketplace is wide open as consumers move away from sugary carbonated beverages to healthier fare," Mr. Delle Coste said. He added: "Furthermore, suppliers of this market are fragmented and we believe our patented system, which is a two-step process, is less costly for restaurant and food service operators and therefore far more attractive to them as they move to implement this business."
About Barfresh Food Group Inc.
Barfresh Food Group Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that's quick, cost efficient and with no waste. Barfresh Food Group Inc. utilizes contract manufacturing facilities to complete the manufacturing of its "sealed pack of ingredients for an individual smoothie."
The Company sells ready to blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. In the future it intends to target other segments of the food service industry as well as the retail consumer market, including grocery stores and other retail outlets.
Forward-Looking Statement Notice:
This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10K and Quarterly Report Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.
Martin E. Janis & Company, Inc.
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