News Column

'Monsters University' tops box office; women feel 'The Heat'

June 30, 2013

YellowBrix

June 30--"Monsters University" scared up the No. 1 spot at the box office for the second weekend in a row, while No. 2 "The Heat" scorched the competition among new films.

Pixar's "Monsters Inc." prequel collected $46.2 million, according to an estimate from distributor Walt Disney Studios, a dropoff of just 44% from its opening weekend, which brings its total domestic gross to $171 million.

No. 2 film "The Heat," the R-rated Sandra Bullock and Melissa McCarthy buddy cop comedy that cost $43 million to produce, exceeded industry expectations, grossing $40 million.

Directed by "Bridesmaids" filmmaker Paul Feig and released in a season of young male-skewing tentpole films, "The Heat" attracted an audience that was 65% female and 67% ages 25 and up.

"This film was positioned as a female summer movie event," said Chris Aronson, president of domestic distribution for 20th Century Fox, which released the film. "I don't think we bought a single ad on ESPN."

The comedy upset the big budget action movie "White House Down," which took in $25.7 million to land in the No. 4 spot, a disappointment for distributor Sony Pictures Entertainment, which spent an estimated $150 million to produce the film.

Directed by Roland Emmerich and starring Channing Tatum and Jamie Foxx, "White House Down" played to an audience that was 51% male.

"We would have liked a little more," said Rory Bruer, Sony's distribution president. "There's tremendous competition in the market."

Both "The Heat" and "White House Down" earned Cinemascore ratings of A-, indicating that they will enjoy positive word of mouth from audiences.

In the No. 3 spot was "World War Z," Paramount Pictures' Brad Pitt vehicle, which earned $29.8 million to reach $123.7 million domestically.

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(c)2013 the Los Angeles Times

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