Demarest Films and Cinedigm announced they have entered into a co- acquisition and distribution partnership that combines Cinedigm's acquisition and digital distribution and marketing capabilities with Demarest's financing, development, acquisition and production resources to create a new co-acquisition and marketing arrangement that aims to expand independent film acquisition, marketing and distribution opportunities for both parties.
According to a release, Cinedigm is a provider of digital distribution to theatres and all digital platforms. Demarest is a film and television production and financing company founded in 2011 and run by Sam Englebardt and William D. Johnson.
The parties' first collaboration will be Destin Daniel Cretton's 2013 SXSW Film Festival dual Grand Jury and Audience Award winner Short Term 12. Short Term 12 will be released theatrically August 23, with ancillaries following in early 2014.
"We have been looking for ways to work with Sam and William since they formed Demarest Films. We are thrilled they felt as passionate about Short Term 12 as we did and are very happy to bring them in as partners on this powerful film," said Chris McGurk, Chairman and CEO, Cinedigm. "This arrangement is truly unique as it's not a traditional distribution or production relationship - it's a fully- fledged partnership that allows us to share equally in the upsides of our indie films, from theatrical all the way thru the vast ancillary opportunities our distribution expertise and infrastructure provides. It's great to be working with such an innovative team and this arrangement should expand acquisition opportunities for both parties in the future."
"Cinedigm is on the cutting edge of the independent film renaissance and we are thrilled to be partnering with them and tapping into the vast potential that digital distribution provides," said Sam Englebardt, Co-founder and CEO, Demarest Films. "Short Term 12 is a great initial project as it's not only a strong, award- winning film with beautiful performances, but we also believe the long tail ancillaries of this project will be significant. We expect this to be the first of many films that we co-release with Cinedigm and a model that we are excited to replicate with other distribution partners as well."
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