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Audible Magic Unveils AdMagic Suite Targeting Interactive TV Advertising Market

June 30, 2013


Audible Magic, a company focused on automated content recognition (ACR) technology for "smart" consumer electronics (CE) and other applications, has introduced a major first for the CE industry: automated detection of television advertising content which enables marketers to identify ads viewers actually watch, link them to additional advertising efforts such as promotions or special offers, and alert targeted consumers to these promotions or offers-all in real-time.

According to a release, the new service-part of the company's new "AdMagic" solutions suite-is key to delivering on the highly valued promise of interactive TV advertising.

The Company added that similar to databases Audible Magic has compiled for years to identify music and TV/movie entertainment content, this new database-which now includes more than 25,000 current TV commercials and show promotions-will be integrated into various CE devices and applications necessary to deliver a true and pervasive interactive TV experience. These include both first- screen devices such as TV consoles and set-top boxes and second- screen devices such as smart phones and tablets.

Unique to this highly scalable solution is that it detects TV commercials and show promotions across a wide range of TV delivery systems such as linear TV, over-the-top (OTT) video streaming, or video-on-demand (VoD) services. The Company said this means, of course, that it will detect an ad whenever a viewer is watching a TV commercial, whether the ad is being broadcast live or whether it has been time-shifted by minutes, hours or even by days. Detection is very fast and the solution highly scalable. The AdMagic Suite is compatible with the company's newest technology, SmartID Video, the company's new video fingerprinting technology in addition to its existing SmartID Audio Fingerprinting technology.

"We are on the verge of very big changes for TV advertising," said Jay Friedman, Audible Magic's VP of Marketing. "Making it all work has been very complicated-not only technologically but more importantly in balancing the interests of advertisers, media companies, app developers and CE device manufacturers. But now it is really happening."

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