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YuMe, LG, MediaStorm and Net2TV Debunk Connected TV Myths Around Online Video Advertising

Jun 3 2013 12:00AM

Marketwire

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REDWOOD CITY, CA -- (Marketwired) -- 06/03/13 -- YuMe, a leading provider of digital video brand advertising solutions, is hosting a panel with MediaStorm, LG, and Net2TV at the VideoNuze Online Video Advertising Summit, on June 4th, 2013 in New York City. The panel, Debunking the Myths of Video Advertising and Connected TV (CTV), will discuss how CTVs are helping to drive online video delivery into the living room and the growing opportunity that brings to reach consumers on the biggest screen, in a low clutter ad environment. Panelists will respond to questions stemming from the latest CTV research so that attendees can cut past the hype and learn why CTV is working and worth investing in now.

"The main goal of the Video Ad Summit is for attendees to leave with a better understanding of the dynamic, ever-changing online video ad industry," noted Will Richmond, Editor and Publisher of VideoNuze. "The panel YuMe has brought together will do exactly that -- deliver high-impact insights on the hot topic of CTV advertising trends and practices."

The panel will open with a brief overview of how quickly the CTV landscape is moving, by Christie Hartbarger, YuMe's VP of Strategic Alliances and Field Marketing. Debunking the Myths of Video Advertising and Connected TV will be moderated by Tom Morgan, CEO at Net2TV, with participation from John Collins, Managing Director, Broadcast & iTV at MediaStorm and Wendell Wenjen, Director, Advertising and Interactive TV Platforms at LG. The panel begins at 11:20am on June 4th at the McGraw-Hill Conference Center, 1221 6th Ave in NYC.

Key myths the panel will address:

•CTV has no scale •On CTV everyone is just watching Netflix •Only young men are using CTV •CTV ads are mostly pre-roll •Campaign learning's are too limited

"With so many misconceptions around CTV, it's crucial for industry executives to hear what's really going on within CTV video advertising, to begin effectively reaching key audience segments," commented Christie Hartbarger, VP, Strategic Alliances and Field Marketing at YuMe. "CTV is growing fast, and the medium provides a low clutter portal to connect with consumers on the TV, especially during the prime daypart. We look forward to teaming up with leaders in the CTV space to bring this topic to the summit audience."

For more information on YuMe's panel or to register, please visit http://videosummit2013.videonuze.com/

About YuMe
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.



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Source: Marketwire


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