News Column

Walmart Launches Fresh Produce Guarantee in U.S. Stores

Jun 3 2013 12:00AM

Hispanic PR Wire

BENTONVILLE, Ark., June 3, 2013 /PRNewswire-HISPANIC PR WIRE/ -- Walmart, the nation's largest grocer and seller of produce, announced today new efforts that will ensure the quality and freshness of the fruits and vegetables that it offers customers. The retailer is standing behind this promise by rolling out a 100 percent money-back guarantee* and making changes across produce sourcing, training and operations.

"We're listening to our customers and delivering on our promise to offer great produce at the most affordable price," said Jack Sinclair, executive vice president of the food business for Walmart U.S. "We are so sure our customers will be pleased with the fruits and vegetables they buy in our stores, they can receive a full refund if they aren't completely happy."

The retailer's initiative includes:
-- Delivering produce from farms to store shelves faster by purchasing fruits and vegetables directly from growers and leveraging Walmart's produce experts, distribution centers and trucking systems;
-- Executing independent weekly checks in its more than 3,400 Supercenters, Neighborhood Markets and Express Stores that sell produce; and,
-- Launching Fresh Produce Schools and other expanded training programs to 70,000 associates.

"Walmart has always been focused on providing its customers with top-quality fruits and vegetables, including our Cuties brand," said Berne H. Evans III, chairman of Sun Pacific, a Walmart produce supplier. "As a direct result of how Walmart has stored and handled our product, both Cuties and our Ripe and Easy Kiwis have been tremendous sales success stories at Walmart."

Leveraging Produce Experts and Delivering Fruits and Vegetables to Customers Faster

To improve quality and freshness, Walmart has hired produce experts to work directly with farmers in the key growing regions where the company has produce-buying offices. Building long-term partnerships with farmers while having Walmart associates in the regions – and in the fields everyday – where produce is grown has made it possible for Walmart to select farmers who grow the best fruits and vegetables. As part of this program, Walmart works closely with local growers in the U.S. to fulfill its commitment to double the company's sales of locally grown produce by December 2015.

Walmart's produce offices, combined with Walmart's advanced supply chain and efficient trucking network, have enabled the retailer to decrease the days needed to get produce from growers to individual stores. Reducing the number of days produce is in transit has made it possible for Walmart to deliver a fresher product to customers so it lasts longer at home.

Weekly Produce Checks

Independent teams responsible for checking Walmart produce departments are going into stores each week to ensure only the freshest fruits and vegetables are on Walmart store shelves. Results are reported to every level of store management. Through this program, Walmart is benchmarking itself and its competitors week over week.

Fresh Produce Schools

Walmart recently launched a produce training program for 70,000 associates. The program features a new produce school where associates – including store managers, market managers and produce department managers from every Walmart store in the U.S. – learn more about handling fruits and vegetables. Associates are also equipped with quality guides that clearly illustrate how to identify top produce.

"Empowering our associates with the tools to guarantee our produce quality is a critical component to our 100 percent money-back guarantee," said Sinclair. "These efforts, combined with the weekly produce checks and operational changes, will ensure our customers bring home the freshest fruits and vegetables."

Today's announcement follows a number of recent commitments by Walmart to make food healthier and healthier food more affordable. As part of its healthier foods commitment, Walmart has saved customers more than $2.3 billion over the last two years on fresh fruits and vegetables in produce sections across the country.

For more information, including b-roll and images, please visit news.walmart.com.

*If customers are not completely satisfied with Walmart's produce, they can bring back their receipt for a full refund. No questions asked and no need to bring back the produce.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our more than 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmartnewsroom. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

SOURCE Wal-Mart Stores, Inc.



Source: Hispanic PR Wire


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters