SCOTTSDALE, AZ -- (Marketwired) -- 06/03/13 -- Earth911, Inc., an Infinity Resources Holdings Corp company (OTCQB: IRHC) (OTCBB: IRHC), announced today the launch of a new client solutions division, Vertigent, to help companies create valuable interactions with consumers through recycling and proper disposal communications.
Vertigent is the only company to offer access to recycling intelligence, a vital data set of local recycling and proper disposal opportunities for 360 materials across every US ZIP code. Companies use a product-specific recycling search solution to guide consumers in proper disposal of goods and packaging. Companies can also mine the data for valuable intent indicators that can determine how to better serve consumers' needs and wants.
"With Earth911, Inc.'s recycling directory as the cornerstone of these solutions, Vertigent bridges the communication gap between brand and consumer to create a new relationship based on shared values about proper disposal," said Corey Lambrecht, Earth911, Inc. president and COO. "The most exciting thing about these solutions is that brands have a new touchpoint where they can reach consumers with messaging, where and when consumers will welcome an interaction."
Vertigent Recycling Search solutions can be implemented on any digital platform, for any consumer product. Using a customized API, Vertigent clients can seamlessly deliver specific product details, recycling instructions and brand messaging while collecting new business intelligence on how, where and when consumers interact with a product.
Vertigent also offers Material Recycling Reports, which detail an accurate picture of a material's recyclability in any given area. These reports are critical to companies, concerned about taking accountability for the end-of-life of products and packaging, to determine if their products are at risk for action by the Federal Trade Commission (FTC) under the Green Guides.
Vertigent clients include CPGs, manufacturers, retailers and municipalities. Vertigent also has a digital toolkit created for city governments to boost landfill diversion rates through up-to-date means of communication.
For details on Vertigent client solutions, visit vertigent.com.
About Earth911, Inc.
Earth911, Inc. (http://earth911inc.com) supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.'s client solutions division, Vertigent (vertigent.com), is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media (earth911.com) is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit irhc.com.
Earth911, Inc. and Vertigent are trademarks or registered trademarks of Infinity Resources Holdings Corp. or its subsidiaries. All other products are trademarks or registered trademarks of their respective companies.
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.
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