News Column

Award-Winning Accord and Record-Setting Light Truck Sales Fuel Hot Honda May; Acura RDX Sets All-Time Monthly Sales Record

Jun 3 2013 12:00AM

Hispanic PR Wire

TORRANCE, Calif., June 3, 2013 /PRNewswire-HISPANIC PR WIRE/ -- American Honda Motor Co., Inc. today reported May 2013 U.S. sales of 140,013 units, a total increase of 4.5 percent compared with May 2012 (up 4.5 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted May 2013 sales of 125,649 units, an increase of 5.2 percent compared with May 2012. Acura brand U.S. May sales of 14,364 units decreased 1.5 percent compared with May 2012.

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Honda

•Honda light trucks post a May sales record led by record sales of CR-V (up 8.4 percent) and strong gains by Pilot (up 11.3 percent) and Odyssey (up 15.0 percent) •Critically acclaimed Honda Accord maintains incredible sales momentum, up 11.7 percent with 33,218 units; Honda Fit posts a double-digit sales gain, up 20.3 percent on sales of 4,667 •Honda Civic continues strong retail sales with 30,268 units in May

"Looks like American families are preparing for summer road trips as our family-friendly light truck lineup posted the best May sales in Honda history," said John Mendel, executive vice president of Sales at American Honda. "Virtually every Honda vehicle we sold in May represents a purchase by an individual customer, which means Accord, Civic, CR-V and Odyssey will maintain their industry-leading retail sales performance in 2013."

Acura

•RDX sets an all-time monthly sales record and its 13th consecutive monthly sales record, up 49.3 percent from last May; is the top-selling Acura model in May with sales of 4,930 units •The all-new luxury flagship RLX sedan, which went on sale in March, continues to gain momentum with sales of 273 units

"With the RDX setting its 13th consecutive monthly sales record we are very excited to be introducing the all-new 2014 MDX in a few weeks, which will once again give Acura hands down the best luxury light-truck lineup in America," said Jeff Conrad, vice president and general manager of Acura Sales.

*The daily selling rate (DSR) is calculated with 26 days for May 2013 and 26 days for May 2012. Year-to-date, the DSR is calculated with 127 days for 2013 and 127 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.



American Honda Vehicle Sales For May 2013


Month-to-Date


Year-to-Date



May

May

DSR**

MoM

May

May

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

140,013

133,997

4.5%

4.5%

608,663

576,174

5.6%

5.6%

Total Car Sales

75,618

74,274

1.8%

1.8%

339,112

316,624

7.1%

7.1%

Total Truck Sales

64,395

59,723

7.8%

7.8%

269,551

259,550

3.9%

3.9%

Honda Total Car Sales

69,006

67,914

1.6%

1.6%

308,651

286,586

7.7%

7.7%

Honda Total Truck Sales

56,643

51,497

10.0%

10.0%

236,796

232,022

2.1%

2.1%

Acura Total Car Sales

6,612

6,360

4.0%

4.0%

30,461

30,038

1.4%

1.4%

Acura Total Truck Sales

7,752

8,226

-5.8%

-5.8%

32,755

27,528

19.0%

19.0%

Domestic Car Sales

67,732

65,893

2.8%

2.8%

304,419

271,864

12.0%

12.0%

Honda Division

63,341

62,463

1.4%

1.4%

282,768

257,020

10.0%

10.0%

Acura Division

4,391

3,430

28.0%

28.0%

21,651

14,844

45.9%

45.9%

Domestic Truck Sales

64,389

54,798

17.5%

17.5%

269,480

226,367

19.0%

19.0%

Honda Division

56,637

46,572

21.6%

21.6%

236,725

198,839

19.1%

19.1%

Acura Division

7,752

8,226

-5.8%

-5.8%

32,755

27,528

19.0%

19.0%

Import Car Sales

7,886

8,381

-5.9%

-5.9%

34,693

44,760

-22.5%

-22.5%

Honda Division

5,665

5,451

3.9%

3.9%

25,883

29,566

-12.5%

-12.5%

Acura Division

2,221

2,930

-24.2%

-24.2%

8,810

15,194

-42.0%

-42.0%

Import Truck Sales

6

4,925

-99.9%

-99.9%

71

33,183

-99.8%

-99.8%

Honda Division

6

4,925

-99.9%

-99.9%

71

33,183

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

125,649

119,411

5.2%

5.2%

545,447

518,608

5.2%

5.2%

Fit

4,667

3,879

20.3%

20.3%

20,486

19,706

4.0%

4.0%

Memo: Fit-EV

15

0

0.0%

0.0%

83

0

0.0%

0.0%

Accord

33,218

29,737

11.7%

11.7%

155,183

126,254

22.9%

22.9%

Memo: Accord PHEV

58

0

0.0%

0.0%

158

0

0.0%

0.0%

Civic *

30,268

33,490

-9.6%

-9.6%

128,980

135,082

-4.5%

-4.5%

Memo: Civic Hybrid

570

708

-19.5%

-19.5%

2,573

3,570

-27.9%

-27.9%

S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Insight

426

512

-16.8%

-16.8%

1,978

3,547

-44.2%

-44.2%

CR-Z

427

296

44.3%

44.3%

2,022

1,995

1.4%

1.4%

FCX Clarity

0

0

0.0%

0.0%

2

2

0.0%

0.0%

Odyssey

14,200

12,348

15.0%

15.0%

52,265

50,481

3.5%

3.5%

Crosstour

1,556

2,015

-22.8%

-22.8%

7,089

7,137

-0.7%

-0.7%

Pilot

11,963

10,749

11.3%

11.3%

50,802

44,917

13.1%

13.1%

CR-V *

27,298

25,186

8.4%

8.4%

119,191

123,400

-3.4%

-3.4%

Element

0

0

0.0%

0.0%

1

3

-66.7%

-66.7%

Ridgeline

1,626

1,199

35.6%

35.6%

7,448

6,084

22.4%

22.4%

Acura Division Total

14,364

14,586

-1.5%

-1.5%

63,216

57,566

9.8%

9.8%

TL

2,682

3,262

-17.8%

-17.8%

12,434

14,676

-15.3%

-15.3%

TSX

1,948

2,880

-32.4%

-32.4%

7,746

15,012

-48.4%

-48.4%

Memo: TSX Wagon

191

390

-51.0%

-51.0%

1,010

1,653

-38.9%

-38.9%

ILX

1,709

168

917.3%

917.3%

9,217

168

5386.3%

5386.3%

Memo: ILX Hybrid

195

34

473.5%

473.5%

730

34

2047.1%

2047.1%

RLX/RL

273

50

446.0%

446.0%

1,064

182

484.6%

3655.6%

MDX

2,781

4,841

-42.6%

-42.6%

14,386

18,992

-24.3%

-24.3%

ZDX

41

84

-51.2%

-51.2%

192

353

-45.6%

-45.6%

RDX

4,930

3,301

49.3%

49.3%

18,177

8,183

122.1%

122.1%

Selling Days

26

26



127

127



* Honda and Acura vehicles are made of domestic & global sourced parts.






** Daily Selling Rate



















Month-to-Date




Year-to-Date





May

May

DSR**

MoM

May

May

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.










Hybrid

1676

1550

8.1%

8.1%

7461

9146

-18.4%

-18.4%






SOURCE American Honda Motor Co., Inc.; Acura



Source: Hispanic PR Wire