Facebook has promised a major shake-up of its advertising systems to deal with
concerns about offensive content.
The global social network site, with 1.1 billion users, said it will no longer allow adverts with sexual or violent content.
It added there would be new restrictions on where adverts appear.
The moves come a month after several businesses including Marks and Spencer and BSkyB pulled their adverts from Facebook. The response follows complaints about a Sky advert promoting an M&S voucher. It was placed on a Facebook page featuring photographs of teenage boys.
In a website post Facebook said: "We recognise we need to do more to prevent situations where ads are displayed alongside controversial pages and groups. So we are taking action. Our goal is to both preserve the freedoms of sharing on Facebook but also protect people and brands from certain types of content."
It said that, from Monday, it will implement a new process to determine which pages or groups should feature adverts alongside content.
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