News Column

Warner Bros. Consumer Products and Legendary Entertainment Update on Licensing Program for the Theatrical Release of Godzilla

June 29, 2013

YellowBrix

Warner Bros. Consumer Products (WBCP) has signed a slate of global licensees, led by toy partner Bandai America Inc., to capture the thrills of Warner Bros. Pictures' and Legendary Pictures' film Godzilla.

According to a release, returning the character to its epic roots, Godzilla stomps into theaters on May 16, 2014, with a cast including Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen and Juliette Binoche, with David Strathairn and Bryan Cranston.

"We believe that our new theatrical film brings a bold new take on Godzilla that will energize and mobilize fans on a worldwide basis and like never before," said Joel Chiodi, Executive Vice President, Theatrical Marketing, Legendary Entertainment. "This licensing program is an augmentation of the filmed entertainment experience, and while it will rally the powerful base, Godzilla the movie will introduce a whole new generation of fans to this franchise."

"With an impressive and long-standing legacy that is known universally across all formats and multiple generations, Godzilla is one of the most iconic monsters to ever hit the silver screen," said Brad Globe, President, Warner Bros. Consumer Products. "As the 'King of Monsters' prepares to take the world by storm, we are working with our licensing partners on behalf of Legendary to create products that bring to life the spirit of epic adventures and imagination captured by this much-anticipated film."

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