VISTA, CA -- (Marketwired) -- 06/28/13 -- Eco Building Products, Inc. (OTCQB: ECOB) announces that the following letter is being released to its shareholders:
Dear Fellow Shareholders:
With the first half of the year behind us, I wanted to take some time to provide all of the shareholders with some valuable insight; useful in navigating and understanding the Company's recent milestones and relevant accomplishments that have effectively enabled the Company to reach its intended business goals and we are now showing up in the national supply chain with a large Big Box retailer.
CROSSING THE BRIDGE INTO THE MAIN SUPPLY MARKET
Moving forward with the Company's newly focused supply only operation; a lean, reorganized and restructured company has effectively transitioned from its previous business plan. Gone are the days of turn-key, labor driven, red buildings; we are now well positioned to support the supply chain side of the industry by way of coating services and special orders sales. As of the previous issuance of this letter, the Company was still in the process of positioning for entry into the main stream market with the Company's flagship product, Eco Red Shield protected lumber. Albeit we consistently received multiple inquiries detailing attractive business opportunities as offered by many sectors within the Industry, the Company's leadership has chosen to cautiously approach supply chain channel opportunities with a specific and predisposed end-state in mind. Armed with a forward-looking approach and conscious mindset, founded on the principles of maintaining profitable margins, providing a competitively priced product and assortment driven by consumer demand and market trends; the Company has successfully and cost-effectively crossed the bridge into the mainstream market. Our plan of creating primary demand through ECOB's social media campaign driven by the company's vertical plan using E Build & Truss summoned the attention of consumers making our product a choice from the buyer, not the seller. We knew the lumber supply side was still recovering and that what Eco created represents the only real protection in the industry that offers affordable mold, wood-rot decay, termite and fire protection for the entire superstructure of wood framed construction projects.
The company is still focused on innovations solving the problems associated with raw lumber whether in structures or any types of disaster related rebuilding. Eco Disaster Products now include Disaster Break Coating that adds additional mold and fire protection to existing raw lumber before buildings are closed in with siding. At Eco we think tar paper and fabrics under siding allow water to rise directly into the building and it provides a warm blanket for termites to crawl right out of the ground and into the structure; this also serves as the potential start for mold related problems derived from landscape irrigation. Our coatings eliminate these problems as we suggest tar paper and fabric should be used from the window up, not down to ground level. We believe in making buildings as water proof as boats; examples can be viewed by visiting www.ecobmedia.com. Eco Defensive Fencing is protected by a coating that adds mold, wood-rot decay, termite and fire protection to fencing and fence structures; applied in a factory setting with an additional coating providing Ultra Violet and weather protection increasing the fence's life span while also serving as the first line of defense in fire storms. Eco has launched a cleaning solution and flood caulking; representing products that provide disaster victims a defensive solution when rebuilding against future storms.
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