Altar Identity Studios, a Media Society company, announced that they are co-producing First Date, Broadway's new romantic musical comedy, with Tony Award winner Junkyard Dog Productions and Stem Productions.
Performances begin Tuesday, July 9, and opening night is Thursday, August 8, at Broadway's Longacre Theatre.
According to a release, having previously produced the smash hit and Tony-Award winning Best Musical, Memphis, Junkyard Dog Productions and co-producer Joseph Craig of Stem Productions approached Wade Bradley, President of Altar Identity Studios, in March to provide financing for their next project, First Date. Altar Identity Studios connects theatre and feature film producers with Media Society's member-only community of affluent individuals. The combined effort from due diligence to funding occurred within just ninety days.
Altar Identity Studios combined with Media Society has expanded its managed-risk platform for entertainment investments to include Broadway theatre, in addition to feature films. The expanded approach further diversifies each slate of entertainment opportunities offered to Media Society members, enhancing risk management while continuing to provide complete financial transparency. Wade Bradley said, "With First Date, the company is expanding our successful platform from the big screen to Broadway, making it possible for theatre lovers to play a role in the art they love."
"Combining tremendously accomplished, Tony-Award winning production companies like Junkyard Dog Productions and Stem Productions allows us to deliver the highest potential returns to Media Society members and Altar Identity Studio's Executive Producers. First Date was a hit show in Seattle and we're confident that both audiences and our members and executive producers will be cheering, when it hits Broadway."
Media Society and Altar Identity's expansion is now changing Broadway investments much the same way they did feature film investments.
"We're excited to be partnering with Altar Identity Studios in their mission to revolutionize the Broadway investment platform," said producer Randy Adams. "Junkyard Dog Productions looks forward to bringing top-quality theatre projects to the myriad of theatre lovers that Altar Identity Studios includes."
As part of their activities with Media Society and Altar Identity Studios, members and executive producers have been invited to a First Date pre-opening event where they will go behind-the-scenes, with exclusive access to closed-door rehearsals at the Longacre Theatre, as First Date prepares for its August 8 th opening.
"These aren't merely investors. Our membership is comprised of affluent individuals from all walks of life that desire to achieve both artistic and financial returns. They're deeply connected with these projects, and it's an unforgettable experience for them to witness the fruits of their efforts first-hand," said Helen Rosenberg, CFO of Altar Identity Studios.
Members and executive producers will also hear from Stem Productions' Joseph Craig, as he discusses the State of the Union for Broadway and Feature film, the event's keynote speech.
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