PHOENIX, AZ -- (Marketwired) -- 06/27/13 -- PITOOEY!, Inc., (OTCBB: PTOO) is poised to capitalize on the digital advertising industry, in which eMarketer estimates $100 billion was spent in 2012 and is expected to grow by over 15% in 2013. A complete digital marketing agency, PITOOEY! offers an array of products and services to enhance communication between businesses and their target audiences. The Company provides a variety of social media and mobile marketing services to small- and medium-sized businesses via its three wholly-owned subsidiaries: PITOOEY! Mobile, Inc., Choice One Mobile, Inc., and Rockstar Digital, Inc.
The Company's flagship product is the PITOOEY! mobile application -- a mobile ad network featuring highly-targeted messages from businesses subscribed to by individual users. (The beta version is currently available on the iTunes® App Store(SM).) PITOOEY! offers businesses of all sizes and industries the ability to flip the traditional communications landscape and to deliver to consumers only the message content that they have expressed a desire to receive. In turn, PITOOEY! will rid consumers of unwanted messages, while simultaneously refining businesses' audiences to target only consumers who are interested in connecting.
The Company is actively working on the next iteration of the PITOOEY! App and expects to release Version 2 in its third quarter 2013. The PITOOEY! App is being developed by its subsidiary, Rockstar Digital, a boutique digital agency that creates, markets, and manages digital content including, but not limited to, mobile apps, websites, and social media and digital campaigns.
The Company's wholly-owned subsidiary, Choice One Mobile ("C1M"), is a digital social media and marketing company that offers customizable, made-to-fit design strategy to encompass each client's unique and individual digital marketing needs. Newly formed in December 2012, Choice One Mobile has begun to generate revenues and is actively working to increase its contribution to revenues. During the first quarter of 2012, the Company's net revenues were $52,000, all of which were attributable to C1M.
The recently launched C1M Affiliate Marketing Program allows credit card processing companies to provide their agents an additional revenue stream, by selling C1M's mobile and social media services to their existing merchant clientele. The benefits for Choice One Mobile will include greater market penetration, with lower overhead and customer acquisition costs. The Company expects the C1M's net revenues for the second quarter of 2013 to exceed the previous quarter.
The Company recently entered into an agreement with TopHat Capital, LLC, a full service financial advisory firm based in New York, New York. TopHat Capital, LLC, will help PITOOEY! evaluate capital structures, as well as assist with introductions to potential capital sources from accredited investors.
TopHat Capital's senior partners and founders have decades of practical experience in corporate strategy, business development, finance, operations, product management, strategic revenue introductions, and marketing. The partners bring proven approaches, deep industry experience and expansive networks to help owners and managers improve their operations and maximize value. Co-Founder and Senior Partner, Sameer Mittal, commented, "TopHat Capital looks forward to working with PITOOEY! and helping the Company grow into an industry leading mobile advertising firm."
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