News Column

Panacea's RAC and ICD10 Monitor Brands See Record Growth

Jun 27 2013 12:00AM

Marketwire

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ST. PAUL, MN -- (Marketwired) -- 06/27/13 -- Panacea Healthcare Solutions, Inc. -- a leading provider of consulting, software and publications for the healthcare industry -- is reporting substantial growth in its RAC and ICD10 Monitor brands from 2012 to 2013.

Circulation of the brand e-newsletters has nearly doubled, and online performance for RACmonitor.com and ICD10monitor.com is at an all-time high with continued month over month increases of up to 10 percent on metrics, including unique visits, page views, impressions and website registrations.

Started in 2009 and 2011 respectively, the RAC and ICD10 Monitor brands began as a single media platform -- an industry e-mail newsletter -- for which circulation has more than doubled since inception, reaching more than 50,000 healthcare professionals. The brands have since grown to include breaking news alerts, a line of educational products available through its ICD10 and RAC Universities, and live weekly podcasts that cover the hottest RAC and ICD-10 topics plus live remote broadcasts from major association conferences.

When asked about the Monitors' growth trend, publisher Chuck Buck said, "We are heartened by the fact that the registration increases seen for both RACmonitor and ICD10monitor indicate that our audience finds our content relevant in their professional lives, however, we are also challenged to keep the content timely and newsworthy."

"We are also seeing an increase in listeners for the live Internet radio programs, Monitor Monday and Talk-Ten-Tuesday," Buck said. "We began broadcasting Monitor Monday in January 2010 and have been on the air continuously every Monday except for holidays. On Talk-Ten-Tuesday, we observed our 100th broadcast two weeks ago, having started in May of 2011."

"The thought leadership behind the Monitors is a key factor in the success of these brands," Buck said. "Both the publications and the broadcasts have attracted leading industry experts, association directors, and officials from the federal government. Inspector General Daniel Levinson of the Office of Inspector General (OIG) of the U.S. Department of Health and Human Services, has been on Monitor Monday several times as have members of his executive team. The Talk-Ten-Tuesday broadcasts have featured personnel from the Centers for Medicare & Medicaid Services (CMS) including Denise Buenning, Denesecia Green and Kari Gaare."

Will the growth of these two brands slow down? "Doubtful," Buck said. "The October 2014 ICD-10 compliance date for implementation and continued focus on providers' Medicare and Medicaid billing by government auditors should generate even more interest in the year to come."

About Panacea
Panacea Healthcare Solutions, Inc. provides coding, compliance, reimbursement and revenue solutions infused with intelligence and delivered through our consulting, software, publications and webcasts to more than 4,000 U.S. providers. Each one is rooted in Panacea's extensive frontline experience in healthcare finance, coding and compliance. www.panaceahealthsolutions.com

For more details on RACmonitor, visit www.RACmonitor.com. For more information on ICD10monitor, visit www.ICD10monitor.com.



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Contact:
Media
Susan Woodard
Corporate Marketing Director
Email Contact
Telephone: 863.450.3233 x718





Source: Marketwire


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