DALLAS, TX -- (Marketwired) -- 06/27/13 -- DataJack, Inc. (OTCBB: DJAK) a provider of 4G mobile broadband offering coverage to 280 million people in over 12,900 cities nationwide announced today that production of their Mobile Broadband hotspot Direct Response commercial is complete. The company has purchased national cable television airtime and will begin running the two minute commercial today. Initially, DataJack will conduct media tests across various stations and demographics nationwide. Once benchmarks are achieved, the company will optimize and rollout the commercial across all markets. The initial media test is scheduled to air on national cable stations including: Fox News, Comedy Central, and G4. Estimates indicate that over 100 million US households will be reached.
More than ever, consumers have proved that despite the advent of eBay and other online shopping options, the Direct Response channel sells product -- some estimates put this growing industry close to $300 billion in sales last year. Everyone from Cindy Crawford and P. Diddy to giant Fortune 500 companies including Proctor & Gamble, Microsoft, and Clorox have discovered the power of Direct Response TV and have validated this marketing approach. DataJack has always believed that Direct Response is the perfect vehicle to launch the service and tell their story.
"Direct Response commercials, or 'spots' or infomercials as they are commonly referred to, are more than just long commercials. They require a sophisticated approach that generates an immediate response for sales, builds brand awareness and creates excitement. I have experienced first-hand how a successful Direct Response campaign can introduce a product to the marketplace while synergistically supporting all of the other sales and marketing initiatives," stated Steve Harkey, President of Dynamic TV Marketing, who produced the commercial and is providing the campaign management for the Direct Response campaign.
"Consumer demand for mobile broadband Internet access continues to expand. We have positioned our products to create demand based on a variety of low cost plan options. We are looking forward to showcasing our spectacular product in a relevant, educational and informative commercial. We are extremely excited about the potential for this product because of its truly revolutionary pricing and the impact this product will have on how people access the internet," said DataJack board member Peter Sperling.
About: Dynamic TV Marketing: For nearly two decades, Dynamic TV Marketing has been the full service leader in production and campaign management for the Direct Response Industry. With a success rate nearly six times the industry average, and over $1 billion dollars in product sales, the team at Dynamic TV Marketing headed by industry veterans Steve Harkey and Bryan Sweeney has brought success after success to both short and long form campaigns and is uniquely skilled in branding and continuity management. To learn more about Dynamic TV Marketing, please visit the website at: www.dynamictvmarketing.com
•Disney •HBO •Idea Village •Nickelodeon •Ontel •QVC •Scunci •Spic N Span •Sylmark •Telebrands •Warner Brothers
About: DataJack, Inc., is a provider of 4G mobile broadband offering data coverage to 280 million people in over 12,900 Cities Nationwide. DataJack provides high-speed, affordable Internet on the go to consumers using a PC, MAC, or any WIFI enabled device such as an iPad, tablet, smartphone or netbook. Consumers can purchase a DataJack Mobile Hotspot which can connect up to 8 WiFi-enabled devices simultaneously. For more information, visit http://www.DataJack.com.
•Access to the internet is a prerequisite and will drive substantial future growth •Mobile broadband subscriptions have grown around 60 percent year-on-year to 1.1 billion •Mobile broadband subscriptions are predicted to reach 5 billion in 2017
Safe Harbor: Statements about the Company's future expectations and all other statements in this press release other than historical facts, are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words 'anticipate,' 'estimate,' 'expect,' 'intend,' 'plans,' 'projects,' and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.
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