RICHARDSON, Texas, June 27, 2013 /PRNewswire/ -- Blue Cross and Blue Shield of Texas announced today that more than 100 community organizations across the state have joined its Be Covered educational campaign to help engage, educate and enroll the uninsured. Since its launch in March, the Be Covered Texas campaign now includes 103 organizations, and continues outreach to additional groups. Campaign partners include business organizations, civic groups, religious and faith-based organizations, health and wellness groups, community groups, educational groups, and physician organizations or clinics.
In addition to providing a bilingual website, materials and a text campaign, Be Covered Texas has also launched a bilingual consumer education hotline: 1-866-427-7492. Consumers can call this toll-free number Monday through Friday from 8 a.m. to 5 p.m. CDT for more information about requirements of the new federal health care law.
"We are proud to have more than 100 community partners in this effort to prepare uninsured Texans for the enrollment period that begins October 1st," said Michelle Riddell, Chair of the Be Covered Texas campaign and Vice President of Community Investment for Blue Cross and Blue Shield of Texas. "We are working with our partners to reach uninsured Texans in the places they live, work, worship, text and tweet. Our momentum is growing, and we will continue to recruit new partners and participate in education events and communications across the state."
Since the campaign launch, Be Covered Texas has continued grassroots outreach and education efforts by working with its partner organizations at educational events and through local communications and publications, including newsletters, emails and social media. For example, in early June, a Be Covered Texas representative was invited to speak to more than 7,000 congregants at Sunday services at Windsor Village UMC.
"We believe that the Be Covered Texas campaign will provide our church family members and the Houston Community with the necessary information to help them make informed decisions about their new health insurance options," said Kirbyjon Caldwell, Senior Pastor, Windsor Village UMC in Houston.
In May, several partner organizations, including the Ferguson Road Initiative, distributed information about Be Covered Texas in their monthly member newsletters, and posted updates on their websites.
"For almost 20 years, FRI has promoted a safe and healthy community in far East Dallas. As a part of our ongoing commitment to community wellness, we are excited to partner with Be Covered Texas to help educate the community we serve about the new health insurance options available to them," said Vikki J. Martin, President ofFerguson Road Initiative.
And at the Marathon Kids Final Mile events held across Texas, a Be Covered Texas team distributed educational information to thousands of children and their families.
The Be Covered Texas online social media outlets have regularly been posting educational information and updates in both English and Spanish for followers, who currently total more than 6,700. Social media is particularly effective in reaching those described as "young invincibles" who are defined as healthy adults under 30 who may be less motivated to enroll in health insurance.
Be Covered Texas is committed to educating Spanish-speaking Texans about their health care choices. We are currently partnering with more than 20 Latino organizations across the state, including the Texas League of United Latin American Citizens (LULAC) and 10 LULAC Chapters, to inform their constituencies about the new law.
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