News Column

Sajan Amps Up Localization Program for Fender's Global Brand

Jun 26 2013 12:00AM

Marketwire

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RIVER FALLS, WI -- (Marketwired) -- 06/26/13 -- Sajan, Inc. (OTCQB: SAJA), a leading language services and technology provider, has been Fender's partner in localization since 2010. As the world's leading guitar manufacturer, Fender Instruments Music Corporation is well-known as an iconic global brand. Sajan has been a trusted partner in upholding Fender's brand identity in the localization process for international markets.

Before beginning the partnership with Sajan, Fender® had previously been searching for a technically savvy language service provider. Their comparison of providers pointed to Sajan as the stand-out company due to the superiority of Sajan's expertise, its emphasis on long-term strategy and its technology-driven approach. Since then, Sajan has launched an initiative to translate Fender's marketing content, including the localization of the company's newly redesigned website.

Since Sajan centralized Fender's translation program within Sajan's translation management system, Fender has seen increased cost savings year over year.

According to Brian McConnon, who oversees International Marketing and Communications at Fender: "We have been delighted with not only the financial savings we've seen, but also the level of customer service that we always get from Sajan. Localization is challenging for any organization, and we appreciate the fast response we get from Sajan. They listen and are a true partner."

"Fender matches Sajan's own spirit of vivacity, and we also have a similar drive to sustain our respective global reputations for unsurpassed quality. We are very proud to have topped the charts when it comes to Fender's selection of language service providers," stated Shannon Zimmerman, CEO of Sajan. "We look forward to growing our relationship with Fender while showcasing our localization expertise and advanced technical capabilities."

About Sajan
Sajan is a leading provider of global language translation and localization services, helping clients around the world expand seamlessly into any global market. The foundation of our solution is our industry-leading language translation management system technology, Sajan Transplicity, which provides process automation and innovative multilingual content reuse to ensure schedule predictability, higher quality and cost efficiencies for our clients. By working closely with our clients, Sajan's experienced team of localization professionals develops tailored solutions that lend flexibility to any large or small business that truly desires to "think globally, but act locally." Based in the United States, we also have offices in Ireland, Spain and Singapore. Visit us online at www.sajan.com.

About Fender®
Fender is the world's leading guitar and musical instrument amplifier brand and a name that is synonymous with popular music since its inception in Southern California in 1946. Fender instruments, such as the Telecaster®, Precision Bass®, Stratocaster® and Jazz Bass® guitars, and Bassman®, Twin Reverb® and Deluxe Reverb® amplifiers, are known worldwide as the instruments that started the rock 'n' roll revolution, and they continue to be highly prized by today's musicians and collectors alike. For more information, visit www.fender.com.



Contact:
Courtney Huber
email: chuber@sajan.com
phone: 715-426-9505





Source: Marketwire


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