News Column

InterMedia Names Branded Entertainment Expert Rob Levy President of InterMedia Entertainment(TM)

June 26, 2013


WOODLAND HILLS, Calif., June 26, 2013 /PRNewswire/ -- The InterMedia Group of Companies(R) has tapped top branded entertainment pro Rob Levy to head up InterMedia Entertainment(TM). As President of the division, he will lead the company's growth in celebrity endorsement and branded entertainment deals, talent and entertainment partnerships and intellectual property ventures.



Levy launched the Branded Entertainment Division of Untitled Entertainment in 2007 and for the next six years, oversaw Untitled's roster of clients for marketing and advertising programs, licensing and new media engagements. He was responsible for the generation, negotiation and execution of talent contracts with a diverse range of buyers including multinational consumer goods companies, fashion brands and new media startups.

In addition to negotiating traditional advertising and endorsement deals, Rob partnered with his client, Kate Walsh, to form the fragrance and beauty company, BOYFRIEND. The product line was launched on HSN in November 2010 and sold out after 30 minutes on air.

"Bringing aboard Rob Levy as President gives us a leader who can steer InterMedia Entertainment(TM) into the heart of the industry," said Robert Yallen, CEO and President of the InterMedia Group of Companies(R). "Rob will build on our highly successful relationships and take us to new heights with his proven track record and intimate knowledge of the business. We are thrilled to have him at the helm and look forward to dynamic growth under his direction."

As head of InterMedia Entertainment(TM), Levy will negotiate, manage and oversee celebrity deals with current clients of the $500-million InterMedia Group of Companies(R) as well as develop talent and entertainment-driven partnerships for new clients and brands looking to secure a celebrity for a product or service rollout. Rob will also look to acquire high-value intellectual properties to introduce into consumer and retail channels and seek out new entertainment media opportunities. Additionally, Rob will serve as liaison with the agency principles and account teams on matters relating to the entertainment business.

In the past 18 months, InterMedia has executed campaigns with such leading entertainment figures as Larry King, Bruce Boxleitner, William Devane, Joan Lunden and Joe Theismann and Chuck Woolery. Previous campaigns have featured NFL coach Jimmy Johnson, sports stars Rod Carew and Fran Tarkenton, and entertainment personalities George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Kate Jackson, and Arsenio Hall, among others.

InterMedia Entertainment(TM) is a stand-alone unit that provides its celebrity deal making services to a range of businesses, including new marketers, companies with existing campaigns that need renewed creative, and other advertising/marketing entities.

InterMedia Entertainment(TM) conducts extensive market research to determine the right celebrity for each client. Additionally, IME publishes the Direct Response Star Index, which measures key spokesperson attributes -- such as awareness, relevance and credibility -- for a wide range of celebrities. The company works with industry-leading agents, managers and studio executives to create its pairings.

"I couldn't be more pleased to have landed at InterMedia Entertainment(TM) where I can indulge my twin passions for entertainment and advertising simultaneously," said Levy. "I look forward to exciting times ahead as we open new doors in branded entertainment, and create productive and prosperous celebrity partnerships."

For more information on Inter/Media Entertainment, go to or contact Rob Levy at or call (818) 995 1455.

__________________________________________ |CONTACT:|Jackie Lapin | |________|_________________________________| | |Media Relations Consulting | |________|_________________________________| | |(818) 707-1473 | |________|_________________________________| | || |________|_________________________________|

SOURCE InterMedia Entertainment

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