Digital point-of-care media company Health Media Network (HMN) is launching an information and education network to target Hispanic physicians and patients, it was announced earlier this week.
HMN secured exclusive national marketing and sales rights to America's Minority Health Networks (AMHN) in May. The deal included content and networks focused on health-care issues of importance to Spanish speakers and African-Americans.
The HMN Hispanic Network now supports 8,692 physicians delivering 4.3 million impressions, according to a release.
"At HMN we recognize that the Hispanic community has certain medical conditions and thus specific health needs," Christopher Culver, president and CEO at HMN, said in a statement. "We are the first point-of-care information provider to address these needs across such a wide direct-to-consumer platform."
Hispanics' health is often shaped by language and cultural barriers, lack of access to preventive care, and lack of health insurance, according to the Centers for Disease Control. Major causes of illness and death among Hispanics include heart disease, cancer, stroke and diabetes.
In national examination surveys, Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes by a physician. They have higher rates of end-stage renal disease caused by diabetes, and are 50 percent more likely to die from diabetes than non-Hispanics.
HMN helps "meet the real-time needs of physicians who are constantly searching for ways to better inform their patients, and for advertisers searching for ad space to communicate specific products and benefits to Hispanics," Culver said.
The network offers multiplatform routes to "more consumers, in demographic and ethnic sub-segments, at a pivotal time – during point-of-care," he added.
Check out the The Billion Dollar Club -- the HispanicBusiness 500 now lists five billion-dollar-plus companies on its index of the top-earning U.S. Hispanic enterprises.
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