Yahoo! Inc. announced it has completed its acquisition of Tumblr.
Tumblr's popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr and Yahoo! is expected to grow Yahoo!'s audience to more than one billion monthly visitors.
According to a release, the deal offers opportunities for both companies. Tumblr can deploy Yahoo!'s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they'll love. With more than 50 billion blog posts (and 75 million more arriving each day), Tumblr can bring complementary content to Yahoo!'s media network and search experiences. Yahoo! will support Tumblr's efforts to create advertising opportunities that are seamless and enhance the user experience.
Tumblr will be independently operated, and the product, service and brand will continue to be defined and developed separately by the Tumblr team. David Karp will remain CEO.
"Tumblr is an incredible company. I'm thrilled to officially welcome David and his team to Yahoo!," said Yahoo! CEO Marissa Mayer.
On the deal completion, Tumblr CEO David Karp said, "We are beyond excited to partner with Marissa and the wonderful team at Yahoo! that we've already come to know well. Their support and belief in our vision gives us an opportunity now to be the most ambitious we've ever been."
Tumblr is a media network powered by an army of independent creators and home to an audience of more than 300 million visitors.
Yahoo! is focused on making the world's daily habits inspiring and entertaining.
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