News Column

POPSUGAR Launches POPSUGAR Select

Jun 25 2013 12:00AM

Marketwire

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LOS ANGELES, CA -- (Marketwired) -- 06/25/13 -- Today, POPSUGAR announced the launch of POPSUGAR Select, an exclusive program for the best beauty, fashion, food, home, fitness, and mom bloggers, hand-selected by the POPSUGAR editorial team.

POPSUGAR Select bloggers cover a wide range of topics and interests -- from finding the perfect shade of red lipstick to making the best Summer salads. The diversity of expert voices and opinions complements the content of POPSUGAR while also maintaining the network's high standard of editorial excellence.

"We're so excited about the launch of POPSUGAR Select. This program provides us an opportunity to share the unique editorial voices of talented bloggers with our passionate audience," said Lisa Sugar, POPSUGAR founder and editor in chief.

POPSUGAR Select currently has over 70 top bloggers from both beauty and food categories and will continue to expand to 500 bloggers across each of the company's core verticals, including fashion, home, moms, and fitness.

POPSUGAR Select bloggers have the prospect of participating in robust social media campaigns, receiving access to paid sponsorship opportunities, and attending industry events, as well as garnering exposure on POPSUGAR. Recently, mom bloggers aligned with POPSUGAR participated in a Mother's Day event at the White House. Prestigious events like this will be offered to Select bloggers in the future.

Notable POPSUGAR Select bloggers include Lara Ramos of The Glossarie, Christine Mikesell of 15 Minute Beauty, Jessica C. Andrews of Glamazons Blog, Jeanette Chen of Jeanette's Healthy Living, Julie Deily of The Little Kitchen, and Anita Chu of Dessert First Girl.

"I am very excited to be a part of the POPSUGAR Select program, and I am looking forward to sharing one-of-a-kind, delicious, healthy recipes from around the world. I am thrilled to engage with the POPSUGAR audience while also introducing my followers to a new network," said Chen.

Interested bloggers can apply to join.

To learn more about the POPSUGAR Select program and its bloggers, visit POPSUGAR.com/Select.

ABOUT POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 20M users worldwide, 50M live and on-demand video views per month, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.



Source: Marketwire


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