DALLAS, TX -- (Marketwired) -- 06/25/13 -- Parks Associates, a premier research partner at Mobile Commerce World, is presenting new research at the event showing trends in increasing usage for mobile devices and mobile payment features/purchases. The research firm reports 48% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.
Parks Associates' mobile analyst Jennifer Kent will address consumers' preferred mobile payment methods for both proximity and e-commerce use cases in the special session "Consumer Mobile Purchasing Behaviors: Data Behind the Trends," Wednesday, June 26, 12:30-12:50 p.m. in the Expo Floor Theater.
"Consumers are still concerned about the security of mobile payments, but these issues are less of a barrier for younger consumers -- over 60% of users 18-24 have made a mobile purchase in the past 30 days," Kent said. "The industry can employ non-payment offerings to show more consumers the benefits of mobile commerce, and as payment security standards improve, consumers' comfort level with mobile payments will rise."
Harry Wang, Director, Health & Mobile Research, Parks Associates, chaired the track "Strategies for Mobile Marketers" on Monday, June 24. He also moderated the sessions "Marketers' Mobile Strategy and Practices: Innovations and Lessons," "Mobile's Role in Multi-Channel Marketing and Branding," and "How Mobile Social Networking Changes Mobile Commerce."
By 2015, 84% of mobile subscribers in North America and 88% in Western Europe will be smartphone users. "Mobile payments in emerging markets pose enormous revenue potential for mobile carriers," Wang said. "All major players are planning for a converged future where one digital wallet can be used for in-person retail payments and remote online payments on any CE platform."
Mobile Commerce World 2013, June 24-26 at the Palace Hotel, is a three-day conference that allows executives to explore and enhance their mobile commerce strategies.
To request an interview with an analyst or additional research information, contact Holly Sprague at firstname.lastname@example.org, 720-987-6614. To read a white paper featuring M2M growth opportunities in the mobile device industries, visit http://www.parksassociates.com/M2M.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. www.parksassociates.com
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