News Column

Infographics Are Dead! New Visually Platform Launches to Solve Big Data Visualization Issues for Businesses

Jun 25 2013 12:00AM

Marketwire

LogoTracker

SAN FRANCISCO, CA -- (Marketwired) -- 06/25/13 -- Visually, the leading producer and distribution channel for data visualizations, today launches the first-ever Data Visualization Marketplace and Project Center. Designed to help companies extract value from their data and provide it to stakeholders in a digestible, easy-to-understand format, the added benefit is fewer poorly designed, useless graphics littering the Web.

Visually's new Project Center will deliver high quality data visualizations at unprecedented speed and at a scale that can keep up with businesses' needs, without sacrificing the analysis and design quality for which Visually is known.

"Today's business data far exceeds the capacity of old agency models, and the infographic strategy we innovated only 5-years ago is already dead as a result," said Visually CEO, Stew Langille. "But at today's data scale, smart visualization is more essential than ever -- for media, brands, internal communications and more. We've created a platform that not only broadens what data visualization can mean, but also makes creating them as turnkey as business partners require."

The Project Center launched today reflects the success and feedback from more than 1,000 projects Visually has managed for brands, organizations and companies like: IBM, Pepsi, Ford, P&G, the United Nations, The Atlantic, the Wall Street Journal and HBO. The volume of completed projects makes Visually the largest producer of data visualizations in the world.

The Visually Project Center is a platform that allows teams of creators to collaborate on the production of data visualizations and features an activity feed, threaded discussions, in-line previews, and a timeline of project milestones -- and provides access to Visually's new Marketplace, a global source of creative talent. Among them, over 500 certified designers, and 100s of certified data scientists, journalists, and developers. Visually can keep pace with the terabytes of data collected across its hundreds of customers...and is ready to take on hundreds more.

"Our customers trust us with their invaluable data, removing the risk of dealing with freelancers while still providing unprecedented flexibility," continued Langille. "And we combat information overload by staying on top of and continuing to deliver new forms of visual communication including videos, animated presentations, experiential information design and augmented reality -- and matching them to the stories our customers and partners need and want to tell."

The Visually platform is integrated with and is building visualizations on top of major Big Data analytics platforms including Google, Salesforce, Tidemark, Tableau, Domo, and GoodData, solving the last mile problem.

"It's clear that Visually is a thought leader in data visualization," said Michelle Urban, Product Marketing Manager at GoodData. "Visually's platform keeps all stakeholders aligned on the end goal, so that the project moves efficiently, without losing quality. We have been delighted with the level of work and impressed by the interactions and responsiveness to feedback and deadlines."

Whether external or internal, nearly every company has data that they need to communicate. The Visually Platform provides a powerful distribution channel for that data while completely integrating with the Visually creation platform and community.

"We've come to rely on Visually's team for not just design but research," said Adam Clement, Native Ad Products & Social Marketing Manager at The Huffington Post. "By having individual tasks each dedicated to a singular goal and being part of a larger mission, we've found that the quality is much improved than handing the project over to any one person to manage."

The new platform is available now at https://marketplace.visual.ly.

ABOUT VISUALLY
There's more data than ever, and more ways to get it. As the world gets more complex and attention spans grow shorter, Visually makes it possible to present information and meaning in a bite-sized visual way that makes sense for the age of big data. Launched at 500 Startups in April 2011, Visually has grown to include a library of more than 35,000 infographics, a robust community of almost 200,000 and a suite of offerings which includes premium services, free self-service tools and a Marketplace that automates the infographic creation process -- democratizing the creation and sharing of visualizations, making it possible for everyone to participate.



Contact:
Kym Lino
212.699.3746
kym@atomicpr.com





Source: Marketwire