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Growth Surge Spurs New Divisions at Marketing Firm fluent as Company Encompasses "All Things College Millennial"

Jun 25 2013 12:00AM

Marketwire

ThumbnailPictured left to right are: Mark Giovino, VP of Business Development; John Schermerhorn, Partner; Laura Bundrick, VP of University Relations; Michael Carey, EVP, Director of Client Services; and Chip Rives, CEO.LogoTracker

BOSTON, MA -- (Marketwired) -- 06/25/13 -- Following three years of 105 percent compound annual growth, fluent -- the College Millennial Consumer (CMC) marketing agency (www.fluentgrp.com) formerly known as Campus Entertainment -- is expanding its services to further its work in "translating brands for the college world." The firm has been adding to its capabilities with a focus on digital and social media along with next-generation market research and consumer insights, with a 30% increase in staffing across all groups. Its client list, which has included Microsoft, Macy's and Dove among others, is also set to expand in coming weeks.

"Our greater breadth and depth of services fully support brand clients that want to understand and engage college millennials nationwide, ensuring they truly are 'fluent' in millennial language and lifestyles," said Chief Executive Officer Chip Rives. "It's a new era for us, with a bigger team as well as new and larger office space to house all four service offerings within our base of operations."

Building on an exclusive affiliation with the National Association for Campus Activities (NACA), fluent has insider access to nearly 1,000 colleges and universities and engages students in a variety of brand experiences that complement everyday college living. As of this month, the company's four service offerings are:

fluentCampus - On-campus experiences and peer-to-peer conversations that sharpen brand awareness and loyalty. •fluentExperiential - Interactive programs at the off-campus venues students frequent all year long. •fluentDigital - Efficient, effective connections made 24/7 wherever digital millennials live. •fluentInsights - Next-generation agency research building on a database of thousands of savvy young college millennial consumers.

In addition to its new 4800+ -square-foot offices at 109 Kingston Street in Boston, the company has an office in South Carolina within the NACA headquarters. Additional client work includes PacSun, Zipcar, Sun Drop, Kotex and L'Oreal.

For a quick look at what College Millennials are up to this summer, check out fluent's latest infographic, or become "fluent" in millennial-speak yourself on Vine.

About fluent

Specializing in "translating brands for the college world," fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. Formerly known as Campus Entertainment, the firm's exclusive affiliation with the National Association for Campus Activities (NACA) allows clients insider access to nearly 1,000 colleges and universities allowing unparalleled access and insights to help sharpen brand relevance through integrated marketing solutions that create brand loyalties. fluent capabilities include: campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Microsoft, Macy's, PacSun, Zipcar, Sun Drop, Kotex, Dove and L'Oreal. fluent is a subsidiary of TRP Sports and Entertainment.



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Source: Marketwire


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