News Column

5(R) Gum in Search of "5 Focus Sports Moments"

Jun 25 2013 12:00AM

Marketwire

ThumbnailThis summer, brand new 5 Focus(TM) gum is on the lookout for impressive game-time moments in professional baseball that spotlight the number fiveTracker

CHICAGO, IL -- (Marketwired) -- 06/25/13 -- To celebrate the launch of new 5 Focus™ gum and honor decades of chewing gum in baseball, 5® gum is on the lookout for impressive game-time moments that spotlight the number five.

During the rest of the 2013 professional baseball season, 5 gum will give select athletes and teams a year's supply of gum for achieving remarkable or rare moments, such as:

•A team hits five home runs in one game •The pitcher strikes out five people in a row •A team has a five-game winning streak •A player gets five RBIs in a single game •Other extraordinary five moments (e.g. player with jersey #5 hits a grand slam)

In addition to having a variety of 5 gum flavors at their disposal all year long, these lucky athletes will be among the first to try 5 Focus gum, available in two new 5 gum flavors -- Spearmint and Peppermint -- with an intense mint that clears your mind as you chew.

"Chewing gum has long been an intrinsic part of baseball," said Anne Marie Splitstone, senior gum category director. "Athletes chew gum as part of their pre-game and in-game rituals, and we want baseball players to know that 5 gum is behind them."

Baseball fans can get involved by following @5Gum on Twitter and helping report these moments as they happen by using #5FocusMoment. Followers of @5Gum will also learn about other exciting news, events, and opportunities as the search for these pro-sports moments evolves into the next basketball season.

About 5 Focus gum
New 5 Focus gum is available at retailers nationwide this summer in a 15-piece pellet pouch pack for a MSRP of $1.49 and comes in two eye-opening flavors -- Spearmint and Peppermint.

About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands -- including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® -- create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

For more information, visit www.wrigley.com and www.mars.com.



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Source: Marketwire


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