News Column

Music Channels to Highlight Indie Artists

June 24, 2013

YellowBrix

This Fourth of July, MTV, VH1 and CMT are uniting to celebrate artistic independence.

From 6 a.m. to 6 p.m., the networks will showcase emerging independent acts across the networks.

Audiences will be introduced to up-and-coming artists from an eclectic array of genres through interviews and live performances.

Bands and artists who create a page at artists.mtv.com, artists.cmt.com or artists.vh1.com will have their music and videos reviewed and considered for on-air play by the channels. Fans can support their favorite artists by purchasing albums, making contributions to a virtual "tip jar" and showing their support through messages.

Each channel will put a unique spin on the day:

* MTV will celebrate with a musical block party hosted by established superstars who will spotlight their favorite emerging performers through themed video hours and performances.

* Live from the City of Brotherly Love, VH1 will host a "Philly 4th of July Jam," with performances by The Roots, John Mayer (pictured), Jill Scott and Demi Lovato. The channel will also premiere its new music series "STOP/WATCH," a show where emerging artists and bands will be challenged to perform a complete song in 60 seconds.

* On CMT, a mix of established and indie artists will kick off CMT's annual "BBQ Week." The channel will feature artists across the fringes of country music as indie acts like The Avett Brothers and Punch Brothers will share the airwaves with such as Luke Bryan and Carrie Underwood.

-- Jaclyn Antonacci

A service of YellowBrix, Inc.


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