Facebook is developing a new format for
smartphones that would showcase content from users and news
publishers in a magazine-like style popularized by the Flipboard app,
The Wall Street Journal reported Monday.
The project, which Facebook has reportedly been developing for more than a year, is aimed at getting users to spend more time on their smartphones or tablets and making it easier to present them with ads.
The development comes as Facebook shows increased readiness to adopt successful ideas introduced by rivals to keep users on the site as long as possible. In recent weeks, the social media giant cloned several Twitter features, such as hash tags to allow users to search public conversations and 15-second video loops on Instagram.
Facebook declined to comment on the report.
Most Popular Stories
- Consumer Prices Edge Up, Surprising Economists
- Steris to Add 100 Jobs in Birmingham
- Clinton Rallies New England Women
- Market Jolt Offers a Reality Check for Investors
- Ebola in New York, Mali Raises Travel Jitters
- Timeline for New York Ebola Doctor
- Microsoft Earnings Drive Stocks Higher
- Do Voters Want Compromise?
- Stocks Close Out Best Week in Nearly 2 Years
- 'Kissing Congressman' Admits Mistake in Reelection Bid