News Column

Cinedigm and Mondo Media Announce Strategic Distribution Relationship

June 24, 2013

YellowBrix

Cinedigm to Distribute The Web's #1 All-time Most Viewed Animated Franchise "Happy Tree Friends" and the New, Epic Animated Feature Film "Aachi & Ssipak" Across All Platforms

LOS ANGELES--(BUSINESS WIRE)-- Cinedigm, a leader in the digital distribution revolution (NASDAQ:CIDM), and Mondo Media ("Mondo"), the Internet's leading multi-platform distributor of animation for teens and young adults, have entered into a strategic content distribution partnership. Cinedigm will offer Mondo additional monetization opportunities outside of its successful YouTube channel, including theatres, VOD, home video and transactional digital outlets. The properties slated for distribution in 2013 include the entire "Happy Tree Friends" web and television series franchise as well as the ground-breaking animated feature film "Aachi & Ssipak."

Happy Tree Friends: Hundreds of episodes and a billion views later, the daily adventures of these cute, cuddly animals still end up going horribly wrong. This will be the first time that the entire Happy Tree Friends franchise is made available for the program's rabid fans. Cinedigm's releases will include the 13x30 min television series, the 75 short films as well as never-before-seen episodes and bonus materials. Happy Tree Friends, which has aired on TV in dozens of countries and on MTV and G4 in the US, is by far the web's #1 most viewed animated series of all-time.

Aachi & Ssipak: The eye-popping insanity never stops in this 76-minute, high-octane, epic, animated, feature film. Aachi & Ssipak takes us on a warped journey to a beautifully rendered, post-apocalyptic world with an even more stunningly outrageous story. A frenetic assault on the senses, the film dives head first into the worlds of cross-dressing, break-dancing, decapitations, mind-altering popsicles, mutant smurf-like drone armies, and lots and lots of poop. Breaking the traditional release window rules, Cinedigm/Mondo will begin releasing the film this winter on Mondo's YouTube channel, in theatres, VOD, home video and transactional digital outlets.

On the backs of mega-hits Happy Tree Friends and Dick Figures, Mondo has racked up over 1.7 billion views and 2.3 million subscribers cumulatively on YouTube and recently hit the #1 spot on AdAge.com's YouTube Original Channel Tracker.

"Cinedigm has a history of working with new media content creators and developing ground-breaking revenue opportunities across all platforms and marketing the properties via non-traditional windowing strategies," said Chris McGurk, Chairman and CEO of Cinedigm. "From our work with Felicia Day and 'The Guild' to 'Red vs. Blue,' we know a successful property needs to be accessible to its fans across all platforms and devices. We are certain the 2.3 million subscribers that clamor to see the latest Mondo offerings online will be equally enthusiastic to see them - curated with new, original content - across all platforms."

John Evershed, Mondo's CEO, observed that "Long form extensions of our properties, accessing new platforms that will find audiences beyond our core fan base, and creatively repackaging off-YouTube offerings of our best YouTube content are three key aspects of Mondo's business going forward. Cinedigm has demonstrated success with taking niche online-first properties and marketing them to mainstream audiences via both DVD and digital platform distribution."

Currently, Cinedigm is the largest digital aggregator of independent content in the world, with a library exceeding 20,000 programs and over 40,000 hours.

About Cinedigm

Over the past decade, Cinedigm has led the digital distribution revolution that continues to transform the media landscape. In addition to its pioneering role in transitioning movie theatres from traditional film prints to digital distribution, Cinedigm continues to advance worldwide cinema modernization with its suite of software products allowing exhibitors and distributors to manage their newly digital businesses with efficiency, insight and certainty. And, as the leading distributor of independent content in the world, Cinedigm collaborates with producers and the exhibition community with unequalled transparency to market, source, curate and distribute quality content across all digital platforms to targeted and profitable audiences. The company's library of over 5,000 titles includes award-winning documentaries from Docurama Films(R), next-gen indies from Flatiron Film Company(R) and acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Film. Cinedigm is proud to distribute many Oscar(R)-nominated films including THE INVISIBLE WAR, HELL AND BACK AGAIN, GASLAND, WASTE LAND and PARADISE LOST 3: PURGATORY.

Current and upcoming CEG releases include Destin Daniel Cretton's SHORT TERM 12, Penny Lane's OUR NIXON, Shaul Schwarz's NARCO CULTURA, Jared Moshe's DEAD MAN'S BURDEN, Geoffrey Fletcher's VIOLET & DAISY, Malika Zouhali-Worrall and Katherine Fairfax Wright's CALL ME KUCHU and Jimmy Loweree's ABSENCE.

Cinedigm(TM) and Cinedigm Digital Cinema Corp(TM) are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com. [CIDM-G]

About Mondo Media

Short, viral and deadly funny! Mondo is where frowns and sadness go to die, and animated series like Happy Tree Friends, Dick Figures and Deep Space 69 sip champagne and eat the finest mermaid sushi. Mondo Media is the most-viewed animation channel on YouTube where it recently passed the 1.6 billion-view mark to become one of the top 10 most-viewed, non-music channels on YouTube. Happy Tree Friends, the company's breakout hit, is viewed on TV in over 50 markets worldwide and is recognized as the most-viewed web series of all time with over 2 billion video views across all distribution platforms since its launch in 2000. The company's revenue is derived from a blend of online ad revenue, television licensing and merchandise. For more information, visit www.mondomedia.com.

Cinedigm: Maggie Begley/MBC O) 310-301-1785 M) 310-749-3055 Maggie@mbcprinc.com

Source: Cinedigm

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