News Column

adidas Unleashes Explosive Energy with Springblade

Jun 24 2013 12:00AM

Marketwire

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TORONTO, ONTARIO -- (Marketwired) -- 06/24/13 -- Editors Note: There is a photo associated with this press release.

Today adidas introduces Springblade, the first running shoe with individually tuned blades engineered to propel runners forward with one of the most effective energy returns in the industry.

Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet.

"Springblade's progressive look and blade technology are radically different than any running shoe ever created," said James Carnes, global creative director of performance at adidas. "At the same time, adidas' goal is to create a beautiful performance shoe designed to be simple and intuitive."

Carnes continued, "Every aspect of Springblade is engineered to reflect extensive athlete insights to help make them better. For design inspiration, we drew upon everyday objects that deliver explosive energy return - everything from springboards to pole vaults and motorcycle suspensions."

Each blade is precisely tuned in geometry, thickness and position for each phase of a runner's stride to provide support and a full range of movement. Additionally, Springblade's flexible construction was designed to hug the top of a runner's foot, locking it in to harness the energy returned from the springs on the outsole.

"adidas is continuing to develop new innovations based on what athletes not only need but demand," said Mikal Peveto, director of running at adidas America. "We know we have something special with BOOST cushioning introduced earlier this year and we're confident Springblade will set us apart from the competition once again."

Peveto continued, "Six years in the making, Springblade provides one of the highest energy returns in the industry."

aIT (adidas Innovation Team) tested hundreds of materials to ensure each spring produced maximum energy efficiency with every step and conducted rigorous ballistics tests to maintain long-lasting durability. For top performance in all environments, Springblade is seven times more temperature resistant than shoes with adidas' standard EVA cushioning.

Springblade is available for $200 on August 1 at Foot Locker and other retailers nationwide.

adidas running innovates high performance footwear and apparel with easy to understand benefits to help athletes of every level get faster and better for their sport.

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/Springblade_adidas.jpg.



Contacts:
Select Public Relations
Andrew Findlater
416-659-1197
afindlater@selectpr.com





Source: Marketwire


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