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SDL and Infogroup Extend Partnership to Help Brands Accelerate Customer Engagement

Jun 20 2013 12:00AM

Marketwire

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MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 06/20/13 -- SDL (LSE: SDL) today announced that it has extended its long-standing partnership with Infogroup Targeting Solutions (ITS) to further enable clients to blend business intelligence with enhanced business and consumer data sourced from multiple channels.

SDL's Campaign Management and Analytics division has partnered with Infogroup for more than a decade. The enhanced agreement extends Infogroup's Marketzone™ Platinum (MZP) solution to include SDL's recently launched Intelligent Marketing Suite (IMS). This new combination enables marketers to segment customers, manage marketing campaigns and receive comprehensive data reports with actionable insights from a single platform. Clients of the Marketzone Platinum solution include Feld, Distinctive Apparel, Cigars International, Acorn and Figi's.

"We know that people want brands to treat them as individuals and to offer them relevant, engaging experiences," said Bob Hale, CEO of SDL Campaign Management & Analytics. "That is why we partner with global companies like Infogroup that understand the new consumer and know what it takes to build relationships with them. Together we are offering tools and services that global brands need to meet the expectations of this consumer - experiences based on highly personal preferences."

"Marketers are looking for multichannel solutions to help them achieve increased customer engagement and to drive revenue," said Don Patrick, President of Infogroup Targeted Solutions. "The new capabilities offered within the SDL Intelligent Marketing Suite enable us to expand our available solutions within the MZP Platform. Our combined strategic insights, further position us to provide marketers with data-driven solutions that deliver tangible business results."

SDL Intelligent Marketing Suite provides the foundation for marketers to design campaigns around highly personalized activities and events that are meaningful to individual customers. The SDL Intelligent Marketing Suite integrates with the broader SDL portfolio to address web content, ecommerce and multi-media, as well as social, mobile and digital intelligence.

About Infogroup Targeting Solutions

Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses. For more information, visit www.infogrouptargeting.com.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.



Contacts:
SDL Campaign Management & Analytics
Jennifer Roane
+1 720 407 6065
jennifer.roane@104west.com

SDL Corporate Headquarters
Vicky Ryce
+44 7792 662213
vryce@sdl.com
www.sdl.com

Infogroup
Mercy Ruiz
+1 402 836 5290
corporate.communications@infogroup.com
www.infogrouptargeting.com





Source: Marketwire


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