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SponsorPay Sees Mobile Platform Grow 308%, Makes Strategic New Hires

Jun 19 2013 12:00AM

Marketwire

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BERLIN, GERMANY -- (Marketwired) -- 06/19/13 -- SponsorPay, the world's leading value-exchange advertising platform, announced today that the company's mobile revenues in May 2013 were 308 percent higher than in May 2012. This growth has fueled the company's expansion with the hire of senior executives in developer relations and finance in the San Francisco and Berlin offices, respectively.

SponsorPay's mobile revenues in May 2013 were 308 percent greater from a 355 percent increase in transactions(i) compared to the same month last year - mobile now forms more than half of the company's overall business. These results reflect an industry trend in which mobile is becoming an increasingly popular platform for entertainment, including games, music services, social networking and communication. Games, in particular, command one-third of all time spent on mobile devices. Simultaneously, the number of mobile gamers in the US is expected to hit 121 million this year, rising to 141 million in 2014. In response to these developments, brands are shifting their attention to mobile advertising - an estimated $7.29 billion market this year in the United States alone.

"We're committed to help resolve some of the key monetization and user acquisition challenges facing the industry today," said Janis Zech, CRO and co-founder of SponsorPay. "Our mission is to drive value in the mobile app ecosystem, and enable developers to focus their energy and passion on creating great apps."

SponsorPay's innovative Mediation Platform, launched in March this year, has already gained considerable traction among leading publishers such as Droidhen, Animoca, Alawar, Nordeus and Tagged, among others. The platform's sophisticated yield optimization solution has delivered a 31 - 33 percent increase in eCPMs for clients.

At the same time, the SponsorPay's user acquisition products have also seen tremendous success with well over 40 million installs delivered in the past year to partner brands such as Groupon as well as developers GREE and DeNA, among others. This year, in particular, has been explosive with a record 300,000+ installs delivered in just 24 hours to advertising partners last month.

Another major area of focus for the company has been to attract topnotch talent. Benjamin Chen joins SponsorPay as Senior Vice President of Business Development and Developer Relations. An industry veteran, Chen's previous stints include leading developer relations and sales teams at GREE International, DeNA Global and Playdom.

SponsorPay also welcomes Maroje Guertl to its Berlin headquarters as Vice President of Finance and Strategy. Guertl brings with him years of experience at investment banks Credit Suisse and UBS, as well as Bain & Company.

"We're excited about this tectonic shift to mobile and have been investing heavily in building out our next generation advertising platform. It is an exciting time to join SponsorPay and my pleasure to welcome our newest executives," added Andreas Bodczek, SponsorPay CEO and co-founder, who will be moving to San Francisco in July to help lead business development efforts.

About

SponsorPay is the world's leading value-exchange advertising platform. Our innovative solution drives the monetization of premium content on platforms such as Facebook, iOS and Android through brand engagement, user acquisition and direct response ad campaigns.

BrandEngage®, our social video and engagement advertising product, features an immersive ad unit with custom creatives, enabling Fortune 500 brands to achieve meaningful interaction with consumers, including social actions, purchase triggers and market insights.

Our flagship Mediation Platform gives publishers access to campaigns from top ad networks, DSPs and agencies worldwide, as well as our direct sales teams in the US, Europe and Asia. It provides a single point of integration and features real-time yield optimization, scalable ad serving and filtering capabilities as well as in-depth reporting dashboards.

We work with thousands of partners including leading publishers Zynga, Electronic Arts, Ubisoft and OutFit7 as well as renowned advertisers such as Coca-Cola, Samsung, Warner Brothers and Volkswagen.

SponsorPay is headquartered in Berlin with offices in San Francisco, New York, Los Angeles, London, Paris, Shanghai, Seoul and Tokyo. We were honored as one of the world's top 100 digital media companies by OnMedia in 2013, as well as Europe's second-fastest growing digital company by Media Momentum in 2012. We've also won top awards from White Bull and Red Herring.

(i) The extension of the platform to advertising formats with lower payouts, such as video, has resulted in lower average transaction values (ATVs) but a significant increase in transaction volume.



Contacts:
SponsorPay
Projjol Banerjea
VP of Marketing & Business Development
press@sponsorpay.com
www.sponsorpay.com/company





Source: Marketwire