News Column

Radio Flyer Ziggle(TM) Provides Kids a Fun New Way to Ride and Get Out and Play

Jun 19 2013 12:00AM

Marketwire

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CHICAGO, IL -- (Marketwired) -- 06/19/13 -- Radio Flyer, Inc., maker of the famous little red wagon and leading producer of wagons, tricycles and three-wheel scooters in the United States, introduces its latest and greatest ride-on toy innovation, Ziggle. Kids wiggle to move and spin, providing hours of fun and exercise for kids three to eight-years-old.

Equipped with four high-performance caster wheels for 360-degree turns, the Radio Flyer Ziggle uses kid-power to achieve fun spins and a speedy, smooth ride. To propel forward, kids move the handle bars in a back and forth motion and use their arms and core to twist and wiggle as they glide and giggle. Feet stay stationary on the front of the Ziggle until it's time to brake, Flinstone-style.

"When we tested the Ziggle, kids intuitively knew how to use it, and didn't want to stop playing. When I brought it to my neighborhood block party, kids lined up to try it," said Robert Pasin, Chief Wagon Officer at Radio Flyer and grandson of the company's founder. "Mom's love it too. They told us it provides hours of playing and good core exercise for their kids."

Designed for children from three to eight-years-old, Ziggle is the envy of the neighborhood crowd. Young riders build confidence wiggling their way forward, while more advanced Zigglers aim for speed to execute drifts and 360-degree spins. The adjustable seat grows with the child. Padded hand grips, grip tape for feet and Radio Flyer's classic solid steel frame provide comfort, control and durability for years of riding fun.

Available at RadioFlyer.com for $49.99, Ziggle can also be purchased online at Target.com, Walmart.com and ToysRUs.com. Ziggle will begin rolling out to retailers nationwide in late July. For more information on Ziggle and other ways to get out and play, visit RadioFlyer.com.

About Radio Flyer
Radio Flyer, Inc., maker of the famous little red wagon, is the leading producer of wagons, tricycles and three-wheel scooters in the United States. Radio Flyer has more than 100 award-winning products available in 25 countries, including bicycles, scooters and a variety of ride-ons. Since 1917, the privately-held, family-owned company has created icons of childhood, building a legacy of high quality, timeless and innovative toys that spark the imagination and inspire outdoor, active play. Radio Flyer has received numerous awards, including "Best Places to Work in Chicago" by Crain's, "Top Small Workplaces" by The Wall Street Journal and "5000 Fastest Growing Companies in America," by Inc. For more information visit www.radioflyer.com.

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Press Contact for Radio Flyer
Katie Kotarak
(562) 719-2146
Email Contact





Source: Marketwire


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