EMERYVILLE, CA -- (Marketwired) -- 06/19/13 -- ConnecTV, the social network for TV fans, and SmithGeiger LLC, the leading consumer technology and media industries market research and consulting firm, today announced a co-branded research partnership designed to provide market-leading intelligence into "second screen social TV" viewing behavior. The companies are joining together to provide reports to media companies, television networks, advertisers and their agencies. The partnership goals: Validate the higher value of second screen companion ads that synchronize with broadcast spots as well as quantify brand benefits of social ad impressions over standard "eyeballs."
SmithGeiger (smithgeiger.com), whose clients include many of the television industry's major networks and cable providers, and over 100 local stations throughout the U.S., will use its proprietary methodologies to study social and behavioral preferences of opted-in ConnecTV users. Via its "multi-poll" system, the market research firm will leverage the ConnecTV Social Television platform to understand how viewers use second-screen devices to build deeper engagement and extend their television experience by social sharing, chat and companion content interaction.
ConnecTV (www.connectv.com) is a free app that opens the door to a social TV experience on any second-screen device. It syncs with whatever show the viewer is watching to provide companion chat and content for users, who may one-touch share with friends and followers in the social sphere. ConnecTV also syncs with any television ad to trigger a companion marketing experience that lets viewers take action on the TV ad -- in real time. ConnecTV's TV AdSync Network is demonstrating a significantly improved click-through rate of .73% compared to traditional web banner ad click-through rates of .1%.
"ConnecTV is committed to thought leadership in social TV behavior that will benefit the entire television ecosystem -- and validate the greater business value of social ad impressions on the second screen versus standard eyeball impressions," said ConnecTV CMO Stacy Jolna. "In concert with SmithGeiger's industry-leading insights, we'll work to create an even more compelling social TV experience for our television and advertising industry partners as well as our 'viewers.'"
"As the content consumption landscape becomes increasingly fragmented, it is imperative that brands, networks, and content creators stay on the pulse of consumer sentiment," said Dr. Seth Geiger, President of SmithGeiger. "The ConnecTV platform enables us to reach the most engaged TV viewers, thereby providing a comprehensive, real-time snapshot of how audiences are extending their viewing experience across a range of digital platforms."
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