TORONTO, ONTARIO -- (Marketwired) -- 06/18/13 -- Redberry Investments Inc., the Quebec-based master franchisee for almost 300 BURGER KING® restaurants in Canada, today announced an investment of $20 million to acquire 32 restaurant locations in Ontario from Heartland Food LLC, an American BURGER KING® franchisee. The 32 restaurants, which currently generate $45 million in annual sales, will maintain all existing staff and will increase the number of BURGER KING® staff employed by Redberry Investments Inc. in Canada to 3,860. The transaction follows Redberry's purchase of Burger King Restaurants of Canada from Burger King Worldwide announced in April of this year.
Andreas Kragaris, Robert Laverdure and Christian LeBrun, shareholders of Redberry Investments Inc. welcome the expansion. "Since launching in 2005, Redberry has increased the number of restaurants we operate by 970 per cent, positioning the company as an important player in Canada's foodservice industry," said Christian LeBrun, General Manager of Redberry Investments Inc. "Future investments planned by the company in the coming years will total more than $90 million."
Redberry Investments Inc. is introducing a number of enhancements to BURGER KING® restaurants across Canada designed to grow the BURGER KING® brand and provide a comfortable and modern dining experience for its customers. These include ongoing menu innovations, broader marketing and communications, and a new restaurant opening and remodeling strategy.
ABOUT REDBERRY INVESTMENTS INC.
Redberry Investments Inc. is the master franchisee for BURGER KING® in Canada, representing approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 7,000 employees and offices in Montreal, Toronto, Calgary and Detroit.
ABOUT BURGER KING WORLDWIDE
Founded in 1954, Burger King Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.
ABOUT HEARTLAND FOOD LLC
Founded in 2003, Heartland Food LLC is Burger King Worldwide's second largest franchisee, operating 380 restaurants and employing over 8,800 people in eight Midwestern states in the U.S.
Ontario, Western and Atlantic Canada
416-462-0199 Ext. 221
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