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Parta Closes the Acquisition of Social Media Technology Firm and Boosts its Clients List

Jun 18 2013 12:00AM

Marketwire

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MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE -- (Marketwired) -- 06/18/13 -- Further to its press release dated January 31, 2013, Parta Dialogue Inc. (TSX VENTURE: PAD) ("Parta"), an up and coming leader in Social Media Optimization and Social Learning for organizations at the forefront of digital strategy, is pleased to announce that it has completed the acquisition of all of the issued and outstanding shares of Sense Fab (o/a MyTwatch) ("MyTwatch"), a private Paris-based e-intelligence and social marketing technology company (the "Acquisition").

The Acquisition was completed for an initial purchase price of: (i) 1,037,166 common shares of Parta (the "Common Shares") at a deemed valuation of $0.25 per Common Share; and (ii) cash consideration in the amount of EUR19,500.

Pursuant to an earn-out provision under the agreement in respect of the Acquisition, in the event that certain defined revenue thresholds of Parta are reached between April 1, 2013 and March 31, 2014, up to 1,382,888 additional Common Shares may be issued to the vendors, at deemed valuation of $0.25 per Common Share, in accordance with the earn-out formula agreed to between the parties.

"This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to support their entire social marketing cycle, from the data they want, to the insights they need leading to conversions they crave. MyTwatch's award winning proprietary listening technology and semantic analysis - currently utilized by numerous clients, round out our strengths in creating, distributing and measuring social media marketing programs. With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally," explained Paul Allard, CEO of Parta.

MyTwatch was founded by two internet and marketing experts, Philippe Gablain and Edith Nuss, capitalizing more than 25 years of e-marketing and internet services experience. The company has developed an innovative social media crawler capable of gathering large volumes of data across anything digital (all social media platform, forums, blogs etc.) and through semantic analysis, can determine important critical outcomes such as topic identification, influence and lead generation. This is valuable data and analysis for Parta's clients.

Strategic in nature, this acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce its existing #esuite™ of products and services that now includes: social listening, social publishing, social conversion and social analytics.

About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and Social Learning for organizations at the forefront of digital strategy. Our clients include some of the largest and some of the smallest (but hippest) companies in the world, and the list is growing. Parta is aggressively investing in building out the most robust technology offering in the market (#esuite™) for brands and companies to support their entire social marketing cycle, from the data they want, to the insights they need leading to conversions they crave. The #esuite includes: social listening (#elisten™), publishing (#eshare™), and measuring social communities in real-time (#evalue™). Parta is the company behind Edu-Performance and #engagementlabs.

Many visionary businesses already employ Parta's solutions for internal and external online engagement. Among these are Proctor and Gamble, Nestle, Durex, Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote. www.partadialogue.com

Parta is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs: www.engagementlabs.com

edu-performance : www.eduperformance.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.



Contacts:
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
paul.allard@partadialogue.com

Jeff Armstrong, Corporate Development/Investor Relations
Parta Dialogue Inc.
+1 (416) 627-2228
jeff.armstrong@partadialogue.com
www.partadialogue.com





Source: Marketwire


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