News Column

NewBay Media Launches Marketing Services Group

Jun 18 2013 12:00AM

Marketwire

LogoTracker

NEW YORK, NY -- (Marketwired) -- 06/18/13 -- NewBay Media has announced the launch of NewBay Plus, a new Marketing Services division that will focus exclusively on custom content, native advertising, and lead nurturing programs using all forms of print, digital, and social media, as well as face-to-face and digital events.

NewBay has a long history of offering custom marketing services, including projects for leading companies such as Sony, HP, Intel, Harman, and Crestron, to name a few. But as advertisers more actively seek media companies to help them build unique "owned media" marketing programs, NewBay Plus will offer NewBay's marketing partners new innovative and successful projects targeted directly to their customers and prospects.

With number one brands positioned in all of the markets it serves, NewBay has the content expertise, market savvy, and deep audience relationships to create direct marketing programs that powerfully tell marketers' stories to the most important buyers of their products. NewBay Plus will consult with advertisers and create unique content marketing, lead nurturing, and other enhanced programs that will all be carefully managed and delivered with specific performance metrics.

NewBay Plus will be led by Joe Braue, who joins the company as VP/Corporate Director of NewBay Plus Marketing Services. Previously, Braue worked at UBM Tech, a division of UBM, Plc, where he was able to significantly grow their telecom media group through acquisitions and organic online product growth as EVP/Group Director for the Light Reading Communications Network. Prior to that, he was SVP for CMP Integrated Marketing Solutions, which grew five-fold under his leadership. In both of these positions, he worked with leading technology companies and created successful print, online, event, and research marketing programs.

"NewBay Media's content connects with over 10 million professionals and enthusiasts each month in print, online, and in person," states Steve Palm, CEO, NewBay Media. "NewBay Plus will allow our marketing partners to tap into our deep industry knowledge, capabilities, and reach to produce authoritative content that improves brand awareness and generates quality leads.

"Joe's experience in generating hugely successful marketing service programs for some of the world's leading technology companies makes him the right person to lead NewBay Plus," continues Palm. "His expertise combined with NewBay's ability to produce award-winning content and deliver it to a highly receptive audience will create significant opportunities for our marketing partners."

Braue will work across NewBay's market segments and brand portfolio, partnering with the company's publishing teams to identify needs and prospective clients, and then providing tailored Custom Marketing Services offerings, including detailed deliverables and ROI.

"Marketing Services are a vital part of any company's branding, advertising, and lead generation strategies," states Braue. "NewBay Plus offers enormous potential for marketers to leverage NewBay's brands, audiences, and content expertise, and I am eager to begin working with them."

Braue will be working out of NewBay Media's New York City-based headquarters. He can be reached at 212-378-0467 and jbraue@nbmedia.com.

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world's most dynamic industries -- Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.



For more information, contact:
Anthony Savona
212-378-0450
Email Contact





Source: Marketwire