NEW YORK, June 18, 2013 /PRNewswire-HISPANIC PR WIRE/ -- To celebrate the launch of the new Colgate Total® Advanced Pro-Shield™ Mouthwash, Colgate will be hosting "A Wish For A Swish", a special event to attempt to beat the current GUINNESS WORLD RECORDS® record for the "most people using mouthwash simultaneously," which is currently held with 1,061 people.
On Tuesday, June 25 at 12:00 PM EDT in New York's Times Square, consumers will gather to take part in this exciting record attempt. Actress and TV host, Stacy Keibler, will join the Colgate Total® brand team as the event emcee, to help encourage healthy routines with new Colgate Total® Advanced Pro-Shield™ Mouthwash while rallying those in attendance to "swish" for a difference.
Colgate will donate $1.00 (USD) to Make-A-Wish® for every participant in attendance and for every "post-swish" smile uploaded to the Colgate Facebook page (http://www.Facebook.com/Colgate) from now until July 1, 2013 with a minimum donation of $50,000 up to a maximum of $60,000(1).
"The new great tasting, alcohol free Colgate Total® Advanced Pro-Shield™ Mouthwash goes beyond freshening breath. It helps protect against germs for 12 hours, even after eating and drinking," said Philip Durocher, Vice President & General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "We want consumers nationwide to join us in the celebration for a healthier mouth while supporting the mission of Make-A-Wish, to make a life-changing impact on wish children and their families."
"We're pleased to be a part of the Colgate 'A Wish for a Swish' campaign and to be included in this ground-breaking record attempt," said David Williams, president and CEO of Make-A-Wish America. "We're thankful for the generous support from Colgate and the willingness of those participating to help us grant wishes for children with life-threatening medical conditions across the U.S."
Visit Facebook.com/Colgate to RSVP to the "A Wish for a Swish" event and upload a 'post-swish' smile. For more information on Colgate Total® Advanced Pro-Shield™ Mouthwash, visit http://www.colgatetotal.com.
About Colgate Total® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits. Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care. Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA) to prevent gingivitis* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.
*Colgate Total® toothpaste is approved through the New Drug Application Process. Not approved for the prevention or treatment of serious gum disease or other diseases.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at http://www.Colgate.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures®, please visit http://www.colgatebsbf.com
Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at wish.org to learn more.
(1) For every participant who attends the Colgate 'A Wish for a Swish' event in New York's Times Square on June 25, 2013 and for every photo upload to Facebook.com/Colgate from June 13 – July 1, 2013, Colgate® will donate $1.00 (USD) to Make-A-Wish®, for a minimum donation of $50,000 up to a maximum of $60,000.
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