QUEBEC -- (Marketwired) -- 06/17/13 -- Leaders in every industry are beginning to understand the value of implementing effective content marketing strategies, a plan business owner Karl Andre Talbot urges young entrepreneurs to pursue. Boston.com highlights the need for fresh content marketing strategies in a recent article, pointing out how a creative plan can serve as an invaluable tool for their organization.
The report mentions that, according to industry research, content marketing continues to rein supreme, transforming the growth of a wide variety of industries. However, the article notes that "feeding the content beast" -- or crowding an abundance of "social and traditional marketing channels can be a daunting task."
Karl Andre Talbot, an entrepreneur who specializes in marketing and business development, weighs in on the subject. "Business leaders are often disoriented when faced with the wide pool of email newsletters, blog posts, tweets, whitepapers and more," he said. "Marketers are certainly challenged in the area of content creation and quality -- making an effective marketing strategy seem unattainable."
The article continues to emphasize the need for aspiring content marketers to implement a few tips from experts, including the goal of finding a specialized niche. The article mentions that when businesses go above and beyond content that is relevant to their industries, they can tap into a trend or issue and become a leading expert. Content marketing professionals encourage entrepreneurs to ask necessary questions, like "is it possible to carve a niche within the industry for your organization?" The article goes on to note that "no matter the opportunity, be sure to define the space you're working in and have a clear focus, ensuring that all of your content helps drive your organization's goals and objectives."
As a seasoned professional who actively mentors young entrepreneurs in gathering funding and marketing support, Talbot responds to the value of establishing a niche within content marketing. "You may discover an opportunity to put a different twist on content that seems overdone," he said. He also raises an important need for curated content. "Marketers need to incorporate content creation and curation to successfully keep their online assets populated with new content."
The report points out how curated content can dramatically improve a business, urging marketers to find blog posts or articles they want to share with their targeted audiences and write a short piece with commentary and a summary. Noting why the content is relevant is a great start for businesses facing the challenge of limited staff or budget.
The article also mentions helpful information regarding why marketers should invest in technology, noting that "with the advent of content marketing, there is also a slew of software to simplify and streamline many of the laborious or complex tasks." Karl Andre Talbot earnestly concurs with the report's approach to implementing specialized tools, encouraging business professionals to improve their workflow of content production with a variety of tools and technologies.
Karl Andre Talbot is an entrepreneur in the business of marketing and development. His current company, TALK Enterprises, is a comprehensive business development firm that serves a wide range of clients in multiple industries. Through a network of investors, he provides marketing know-how to young professionals, giving them a competitive advantage in their industries. His firm offers exceptional services in marketing, technology and entertainment with the goal of furthering growth and opportunities.
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