Marking the 75th anniversary of The Wizard of Oz, Warner Bros. has produced a 3D remastered version of the film, which will launch a cross-divisional campaign encompassing theatrical, home entertainment, consumer products and a number of promotional partnerships.
According to a release, kicking off the celebration, The Wizard of Oz 3D will be presented in the IMAX 3D format and return to the big screen for an exclusive one-week engagement in IMAX theatres across North America beginning September 20.
"We couldn't be happier to partner with IMAX as we celebrate the 75th anniversary of this iconic film," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "The Wizard of Oz IMAX 3D Experience is an integral part of our studio-wide anniversary initiative and we are excited to give fans the rare opportunity to see this stunning version on the big screen."
"The Wizard of Oz is one of the most beloved films of all time and we are thrilled that our longtime partners at Warner Bros. have made IMAX a part of this exciting milestone event," said Greg Foster, Chairman and President of IMAX Entertainment. "This film revolutionized the use of color and special effects in cinema, and we're excited to add another 'first' - bringing this timeless classic to moviegoers through the power of The IMAX 3D Experience for the very first time."
The IMAX release The Wizard of Oz will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology.
Following the IMAX theatrical release, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector's Edition on October 1, featuring the 3D version of the film and more.
"Seventy-five years later, The Wizard of Oz continues its reign as a multi-generational favorite, with nearly 100 percent awareness among adults and more than 80 percent awareness among children," said Jeff Baker, WBHE Executive Vice President and General Manager, Theatrical Catalog. "In this new 3D version, the film is bound to make history all over again-with both past and future fans."
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