News Column

Taylor Swift, PSY, Demi Lovato at All Weekend Long

June 13, 2013


For those who can't make it to Much HQ in Toronto to see Taylor Swift, PSY, Demi Lovato, Ed Sheeran, Armin van Buuren, Avril Lavigne and more at the 2013 MUCHMUSIC VIDEO AWARDS, gives viewers an all-access pass to exclusive backstage videos, photos, interviews, as well as live streaming, and online only backstage cameras. Featuring a mega- star line up (see full list below), the 2013 MUCHMUSIC VIDEO AWARDS air live Sunday, June 16 at 9 p.m. ET on MuchMusic and Fuse. The 2013 MMVA Red Carpet Special airs immediately beforehand at 8 p.m. ET.

"As the most followed Canadian media property (@MuchMusic), and leaders in the digital space, every year we strive to give our dedicated fans the most exciting online experience, said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. "With behind-the-scenes footage, exclusive web-only interviews, and backstage correspondents, this year's online experience continues to break boundaries, and deliver music fans the most exciting MMVAs content ever."

Here's how has the MMVA's covered:

Your Fave Voting

The only way to vote for this much coveted, fan-driven award is by becoming a MuchCloser member. As Much's social loyalty rewards program, MuchCloser gives members exclusive access to nominee related videos, blogs, and of course, access to vote for their faves! Fans can pick the winner in each Your Fave category by going to

Behind-the-Scenes Exclusives

BlackBerry Lounge For the second year in a row, MuchMusic and BlackBerry(R) host celebrities backstage in the exclusive BlackBerry Lounge. Viewers can follow all the behind-the-scenes action during a two-hour, live, online stream on Much VJs Liz Trinnear and T-RexXx host the digital experience where viewers at home submit their questions for their favourite stars.

MMVAs Fashion Music-loving fashionistas get their MMVAs fashion fix at, with official H&M MMVAs fashion bloggers, the Beckerman Sisters.

Exclusive Cameras For the first year ever, MuchMusic and Procter & Gamble(R) are bringing viewers behind the curtain with additional cameras, and content. Catch alternate angles, and live streams of the MMVAs RED CARPET SPECIAL at 8 p.m. ET and the 2013 MMVAs at 9 p.m. ET.

Exclusive Interviews and Photos Fans can also get the scoop on their favourite celebs including Avril Lavigne and Demi Lovato with all-new, exclusive interviews, and hundreds of photos on everything from the stage build, to the tear down.

Recently added to the star-studded line up is alt-pop MMVA nominee Anjulie. And as a MMVA red carpet first, chart-topping, Swedish DJ duo Cazzette are providing red-hot beats for thousands of fans.

Previously announced appearances are:


International hit-maker Armin van Buuren featuring Trevor Guthrie

Canadian pop sensation, Avril Lavigne

East coast hip-hop artist, Classified

Mega pop-star, Demi Lovato

Much favourites Down With Webster

British singer-songwriter, Ed Sheeran

Six-time MMVA nominees Marianas Trench

AMERICAN IDOL winner, Phillip Phillips

MMVA co-host and first time nominee, PSY

Canadian artist and first time nominee, Serena Ryder


Teenage singing sensation, Austin Mahone

Canadian rockers, Billy Talent

Pitch Perfect actress, Brittany Snow

Aussie teen heartthrob, Cody Simpson

Platinum-selling artist, Danny Fernandes

Public disturbance pranksters, The Janoskians

REVENGE actor, Josh Bowman

THE BIG BANG THEORY actor, Kunal Nayyar

PRETTY LITTLE LIARS stars Lucy Hale and Shay Mitchell

DEGRASSI heartthrob, Luke Bilyk

Dance-artist and nominee, Mia Martina

GLEE star, Naya Rivera

Singer-songwriter, Nikki Williams

Mega-star Taylor Swift

TEEN WOLF's Tyler Hoechlin

SUITS' Patrick J. Adams

Pop, R&B singer Shawn Desman

ARROW heartthrob, Stephen Amell

Fans can follow the countdown to the big show on or on Twitter @MuchMusic. Go to to enter to win MMVA trips and experiences from hanging out on the red carpet, to the ultimate VIP MMVA weekend.

For the fourth year in a row, the MMVAs are simulcast live in the U.S. on Fuse, the national music television network of The Madison Square Garden Company. Additionally, MusiquePlus will air the show, Monday, July 1 at 5:30 p.m. ET.

Official sponsors of the 2013 MMVAs include: BlackBerry(R), Coca- Cola Canada Ltd., H&M, Procter & Gamble, SUBWAY(R) Restaurants (SUBWAY(R) is a registered trademark of Doctor's Associates Inc.), Virgin Mobile Canada(TM), WONKA(R) NERDS(R) (WONKA(R) and NERDS(R) are registered trademarks of Societe des Produits Nestle S.A., Vevey Switzerland).

About the MUCHMUSIC VIDEO AWARDS MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2013 MUCHMUSIC VIDEO AWARDS. The show airs live on Sunday, June 16 at 9 p.m. ET with a star-packed the 2013 MMVA Red Carpet Special at 8 p.m. ET. Past MMVAs performers and presenters include: Adam Lambert, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Down With Webster, Drake, Ed Sheeran, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kellan Lutz, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Paris Hilton, Pauly D, Rihanna, Selena Gomez, Snooki, Snoop Dogg, Taylor Lautner, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at or Twitter @MuchMusic for the most up-to-date info about the event of the year.

SOURCE: MuchMusic

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