FORT LAUDERDALE, FL -- (Marketwired) -- 06/13/13 -- RealBiz Media Group, Inc. (OTCQB: RBIZ) today announced a collaboration with ERA Real Estate for a video player for real estate listings that will use the just launched RealBiz Media Group, Inc. MicroVideo App (MVA) to increase online visibility for properties. "We are excited to deploy our MVA with our partner ERA as a key step to assist their Brokers and Agents in gaining organic SEO and improved direct lead generation using this unique Video Platform," said Steve Marques, President and Chief Revenue Officer.
The text of the ERA Real Estate press release follows.
ERA Real Estate and RealBiz Media Launch Industry-First Property Video Microsites Fully Customizable Branded Tool Works Across All Platforms to Boost SEO
MADISON, NJ (June 13, 2013) - ERA Real Estate, an innovative leader in real estate franchising, and RealBiz Media Group Inc., a leading technology provider of real estate marketing, have collaborated to produce a consumer-focused video player for real estate listings that increases online visibility for each property. ERA Real Estate is the first franchise to deploy an automated system to create and host property videos and branded microsites for every qualifying listing in its system.
The next evolution in online property marketing, this solution creates fully interactive free-standing video microsites that are optimized to drive SEO to both the brand and the broker equally by giving visitors the ability to gain more information from the site. Unlike static property videos, ERA's solution offers consumers the ability to view property details and to interact with the microsite via functions such as click to call, view similar properties, view all of the agent's listings and request more information.
The microsites are integrated into ERA Real Estate's national website, ERA.com, on which all qualified property listings are hosted. A prominent video tab on the property listing page links visitors to a unique micro-site that is both web and mobile optimized.
The tool complements ERA Real Estate's existing property listing and link building strategy by back-linking traffic from each property micro-site to the local agent/broker sites, ERA.com property detail pages, similar ERA.com listings and the ERA YouTube channel.
Real Biz Media Group, Inc. automatically generates property video microsites with their own unique URL for each qualified property listing and emails the link to the listing agent; when agents update listings, the micro-site automatically updates on the fly, creating a seamless marketing asset that can be promoted and shared across all online and social platforms.
In addition to backlinks, meta tags and keywords for each property video are generated, all of which combine to create significant search engine optimization to increase property search rankings and drive qualified lead generation.
"Video is quickly becoming the preferred method for consuming online content," said Chris Trick, ERA Real Estate's senior vice president for marketing and product development. "Our property video strategy, supported by Real Biz Media Group, Inc., addresses that consumer evolution, providing ERA agents with another means to distinguish them in the marketplace by giving consumers exactly what they want."
"We are very excited to collaborate with ERA Real Estate in delivering this pioneering video processing and publishing service," said Steve Marques, CEO of RBM. "These video microsites scale to any device and are designed to provide an SEO lift and deliver incremental leads to ERA agents."
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 31,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 35 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. (RBIZ) is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 60,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation the company provides a Television video on demand network, a growing MVA network and an existing Virtual Tour network. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs. When completed the company is targeting distribution of its digital video network to more than 70 million households along with a supporting social video web portal and an agent driven MicroVideo App (MVA) program. For more information visit our site at www.realbizmedia.com/MVA.
Safe Harbor Statement
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
RealBiz Media Group, Inc.
Direct: (954) 888-9779
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