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Aberdeen Group Publishes Marketing Effectiveness and Strategy, HCM, and SCM Research

Jun 13 2013 12:00AM

Marketwire

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BOSTON, MA -- (Marketwired) -- 06/13/13 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Marketing Effectiveness and Strategy, Human Capital Management, and Supply Chain Management research practices.

The "Data Management Drives Marketing Automation Platform Value for Best-in-Class" research study by Trip Kucera, Senior Research Analyst for Aberdeen's Marketing Effectiveness and Strategy practice, discusses the significant gap between the performance of top firms with regards to their data management, and their lower-performing peers. As the report shows, the average customer is hit by ten marketing touches in the course of his or her journey through the pipeline, making proper management of the data regarding this volume of interactions more important than ever. Today's buyer's journey is typified by highly informed and thus highly empowered customers. This report demonstrates the business value of a focused approach to automation. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/Aberdeen-Library/8518/AI-marketing-data-management.aspx

The "Building the New Database of Intentions with Real-time Marketing Analytics" research study by Trip Kucera, Senior Research Analyst for Aberdeen's Marketing Effectiveness and Strategy practice, explores the use of databases in marketing, in particular the emerging use of internet-resources and the data that derive from them. The report details how 90% of top performing companies make use of database tools, compared to significantly lower percentages of others. This research indicates that organizations are becoming increasingly successful at targeting 'audiences of one' in their pursuit of ever more effective messaging. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8405&camp=2.

"Workforce Planning and Analytics: Back to the Future," prepared by Mollie Lombardi, Vice President and Principal Analyst in Aberdeen's Human Capital Management practice, addresses the current state of workforce planning and analytics within companies today and discusses recommendations on how organizations can apply these skills to achieve differentiated business results. Analytics tools can be very helpful when looking at historical data, but top performers use the past as a starting point and are applying predictive analytics and other planning tools to help them look towards the future. In fact, 89% of Best-in-Class companies reported having strategic workforce planning efforts in place already. What's more, organizations with strategic workforce planning efforts in place are more than twice as likely to have at least one ready and willing successor identified for key roles. However, understanding what workforce planning is and applying the skills of business analytics and business intelligence to talent data to inform those workforce plans is still a struggle for many organizations. As such, this report delves into techniques and tools companies are using to ensure they remain at the top of their game. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8503&camp=2.

New research from the Aberdeen Group reveals that companies with predominantly global supply chains ranked Supply Chain Visibility as a high priority for improvement. The "Supply Chain Visibility: A Critical Strategy to Optimize Cost and Service" research study by Bob Heaney, Senior Analyst for the Aberdeen Supply Chain Management research practice, details how increasing visibility is a critical strategy for enterprises seeking to reduce costs and improve operational performance in the context of increasingly complex and multi-tiered global supply-demand networks. Aberdeen research shows an unprecedented increase in the use of logistic service providers as the supply chain becomes more globally connected. At their core, supply chain-visibility solutions aim to improve organizational ability to connect transport and logistics activities, and put universal standards -- and enabling technology -- to their most productive use. To obtain a complimentary copy of this report, underwritten in part by C.H. Robinson and Amber Road please visit: http://aberdeen.com/Aberdeen-Library/8509/RA-supply-chain-visibility.aspx

About Aberdeen Group, a Harte-Hanks Company

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2013 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com



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