News Column

Mondelez to Clone Nespresso Capsules in Fight for Coffee Market

June 12, 2013

U.S. coffee and snack producer Mondelez said Tuesday that it would start making coffee capsules compatible with the Nespresso system of rival Nestle to expand its share in the growing market for single-portion hot drinks.

Mondelez, previously called Kraft, said in Zurich that it would start selling its capsules for Nespresso coffee machines in Germany, France, Austria and Switzerland.

Swiss food giant Nestle dominates the single-portion coffee market, but the company acknowledged in April that growth of its Nespresso line has cooled off as European retailers have started offering their own Nespresso-type capsules.

Courts in Germany and Switzerland have ruled against Nestle's legal efforts to ban rival products over the past year.

Mondelez said it would continue expanding its existing Tassimo line of single-serve hot drink capsules and machines, which are different from Nespresso's.



Source: Copyright 2013 dpa Deutsche Presse-Agentur GmbH


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