DALLAS, TX -- (Marketwired) -- 06/11/13 -- Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session "Who is Watching TV Everywhere" at The Cable Show's Imagine Park on June 11 at 12:45 P.M.
Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV provider by 2016. That same year, 90 million subscribers in Western Europe will be able to receive these services, and over 50 million subscribers each in Eastern Europe and Asia-Pacific will have access to TV Everywhere multiscreen services.
"TV Everywhere has quickly become a standard offering for pay-TV providers, and now the key challenge facing them is how to monetize these services," Sappington said. "At The Cable Show, we will explore which pay-TV subscribers use TV Everywhere services with an in-depth analysis of Parks Associates' consumer research."
The Cable Show 2013 is NCTA's 62nd annual convention and international exposition and the cable industry's premier U.S. event. The event, June 10-12 at the Walter E. Washington Convention Center, combines entertainment, information, and communications in addressing the infrastructure, services, and strategies coming together to create powerful new capabilities.
"Who is Watching TV Everywhere"
As cable operators are adding TV Everywhere services, a question arises: Who is actually using TV Everywhere services? This presentation provides a profile of TV Everywhere users and how they differ from average pay-TV subscribers.
Brett Sappington, Director, Research, Parks Associates
June 11, 12:45-1:30 P.M.
Imagine Park, Booth 2133
Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, DC 20001
Press Registration/Information: Contact Lauren Martella at LMartella@NCTA.com to request a pass or register at http://2013.thecableshow.com/.
Interview: To request an interview or additional information, contact Holly Sprague at firstname.lastname@example.org, 1.720.987.6614.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
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