News Column

Hispanic Television and Advertising Leaders Joe Uva, Lia Silkworth and Marla Skiko To Keynote at 11th Annual Hispanic Television Summit

Jun 11 2013 12:00AM

Hispanic PR Wire

NEW YORK, June 11, 2013 /PRNewswire-HISPANIC PR WIRE/ -- Joe Uva, Chairman of NBCUniversal Hispanic Enterprises and Content, Lia Silkworth, EVP, Managing Director for Tapestry, Starcom MediaVest Group and Marla Skiko, EVP and Director of Digital Innovation for SMG's Multicultural Division, will be the keynoters for the morning sessions at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

Uva's opening keynote interview will set the tone of the Summit by addressing this year's theme, "Exploring the Exploding Hispanic Television Business." This focus is reflective of the current state of the fast-paced industry. The growth of the Hispanic segment is exploding due to rise in population, popularity and variety of content choices, as well as the increase in advertisers and their ad spend.

In the mid-morning keynote session, two advertising leaders in the Hispanic market, Lia Silkworth and Marla Skiko, will be interviewed together in a unique conversation about "what's next" for traditional and digital video advertising in the wake of expanding viewer options in a multiscreen environment.

"The Hispanic television and advertising businesses are the most significant growth segments in the entire TV industry," said Louis Hillelson, VP/Group Publisher of the two presenting publications. "These three individuals are leaders in the business, and we are thrilled to have them share their expertise with our Summit attendees."

The Hispanic Television Summit is the signature event for those in the business of television intended for Hispanic viewers. It attracts over 500 registrants from the U.S. and Latin America, who are leading executives in pay TV and broadcast, as well as advertisers, agencies, researchers, technology suppliers and financial investors.

For sponsorship information, contact Jason Greenblatt at 917-281-4726 or jgreenblatt@nbmedia.com.

For registration information, contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com.

The Summit is presented annually by Broadcasting & Cable and Multichannel News and was created and produced by the Schramm Marketing Group, a marketing and event production company based in New York.

NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is owned by Comcast Corporation.

SMG Multicultural
SMG Multicultural is the largest brand communications organization in the U.S. specializing in Hispanic, African-American, Asian-American and emerging market consumers. Within our three brands—Chicago-based Tapestry and Spark Multicultural and New York-based 42 Degrees at MediaVest (MV42)—we offer a portfolio of strategic services that engage consumers in meaningful ways with some of the top brands across the globe. Whether it's media planning and buying, communications planning, performance media, digital communications, data and analytics, branded entertainment, gaming or event marketing, our media experts consistently strive to lead and invent within the multicultural space.

About Broadcasting & Cable and Multichannel News
Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Contact: Joe Schramm
jschramm@schrammnyc.com
212-983-0219

SOURCE Broadcasting & Cable and Multichannel News



Source: Hispanic PR Wire


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