COLOGNE, GERMANY -- (Marketwired) -- 06/11/13 -- The curtain is rising for the evidently most star-studded dmexco Conference of all time: The 2013 programme is setting new benchmarks with even more top representatives from the national and international digital business. An absolute top player from the global consumer marketing sector will be the opening highlight on the impressive participants list: In his opening keynote Keith Weed (Chief Marketing Officer, Unilever) will report on the current marketing trends and insights of one of the largest advertising spenders in the world. The complete programme of the dmexco Conference 2013 will be posted online from the summer onwards.
"The latest confirmation from Keith Weed (Unilever) clearly underline the high international standing that the dmexco has attained in the meantime, which is now on a par with the global significance of the CES or the Mobile World Congress," explained Christian Muche, dmexco's Director Business Development, Strategy & International. In addition to Keith Weed, who will present this year's opening keynote, the dmexco Conference 2013 will be uniting outstanding managers and visionaries of leading brands as well as from the marketing, media, technology and creative industries.
Under this year's motto "Turning Visions into Reality", the dmexco Conference 2013 will be addressing the central opportunities and challenges of the global digital business in a unique way. In the dmexco Conference programme formats with their star-studded line-ups, i.e. the Congress Hall and the Debate Hall and in the up to 90 Seminars, the interactive Work Labs and the Speakers' Corner, the focus will primarily be on the categories visions & trends, strategy & business as well as channels & technology with their respective key issues.
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners, the dmexco is leading the global digital industry.
All further information on the dmexco 2013 (18 & 19 September in Cologne) as well as photos, videos and statements on the dmexco 2012 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.
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