BILLERICA, MA -- (Marketwired) -- 06/10/13 -- Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS), the leading provider of Total Data Quality solutions, and Scribe Software, an established global provider of solutions that easily bring customer data anywhere it is needed, today announced a global alliance to help clients maximize the benefits of their customer relationship management (CRM) systems through customer data integration and data quality services. These companies will work together to provide services which enable their clients to drive business opportunities and build stronger customer relationships through complete, accurate customer data.
"Customer data fuels everything, and having a CRM system that effectively brings together customer data and makes it accessible is critical for success. However, despite its importance, according to our recent State of Data Integration study, only 16 percent of businesses are fully integrating their customer data systems," said Lou Antonucci, vice president, sales, Scribe Software. "At Scribe, we have been delivering customer data integration solutions for more than 15 years, and we understand the importance not only of integration, but also data quality in ensuring the success of a CRM system. Our alliance with a leader like Trillium allows customers to confidently address their data quality issues when creating an accurate, singular view of customer data within their CRM system."
Integration and data quality are the keys to meeting data challenges and maximizing investments in CRM systems such as Microsoft Dynamics CRM. Sales and marketing professionals, as well as other business users across an organization, must have confidence in the accuracy and availability of their customer data to make business decisions. Industry analysts believe poor data quality is a primary reason that 40 percent of all CRM initiatives fail to achieve their targeted benefits. Underlying data problems and inaccuracies threaten to consume as much as 70 percent of time and budget in re-working data for CRM.
"Without getting the data right, even the most basic CRM initiatives can result in costly delays and limited return on your investment that can derail your CRM goals," said David Pietropaolo, vice president of global alliances at Trillium Software. "Reliable data is the foundation of smarter business decisions. As the preferred data quality software for Microsoft Dynamics CRM, the Trillium Software System® helps business and IT executives save money and ensure data is fit for business purpose. And, working together with Scribe, we can ensure your critical client information is integrated and readily available -- efficiently and effectively across your organization as you need it."
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