SocialMetric.com, a social media profit strategy firm, submitted a recovery plan to Amy's Baking Company after their dismal showing on Gordon Ramsey's "Kitchen Nightmares" and a very public meltdown on their Facebook page.
According to a release, Social Metric focuses on return on investment (ROI) and measurability from social media marketing rather than creative concepts that generate hype only. It is because of the focus on ROI that the firm grew to acquire Clients like 3M, Qatar Airways, and Absolut Vodka.
"Many small business owners are busy with the operations and do not have an effective feedback loop from the consumers. It is pivotal to create a positive feedback loop businesses can use immediately and effectively," Clement Wong, Managing Director of SocialMetric.com noted.
The owners of the Arizona restaurateur, fed up after years of negative online reviews and an embarrassing appearance on a reality television show, posted a social media rant laced with salty language and angry, uppercase letters that went viral last week, to the delight of people who love a good Internet meltdown.
"It was, to put it kindly, not a best business practice. In fact, that's probably the worst thing that can happen," said Marcus Ho, Operations Director of SocialMetric.com.
Wong explained, "In the evolving world of social media marketing, the power of Word Of Mouth has been wildly amplified by the whims and first impressions of people posting on Facebook. How you respond on Facebook can make all the difference between increasing revenues or empty storefronts. That's where we come in. We create and execute measurable social media marketing campaigns that focus on the ROI of a business's investment with us."
"Not replying to someone on Facebook is akin to ignoring a customer when he is with his friends. If we don't do the latter in real life, we should not ignore our fans on Facebook."
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