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Mixpo Releases Industry Report, Master Multiscreen Video Advertising: How Hundreds of Industry Professionals at Agencies and Media Companies are Assessing Multiscreen Challenges

Jun 10 2013 12:00AM

Marketwire

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SEATTLE, WA -- (Marketwired) -- 06/10/13 -- Multiscreen video advertising solution provider Mixpo today announced the release of its special report, Master Multiscreen Video Advertising: How Hundreds of Industry Professionals at Agencies and Media Companies are Assessing Multiscreen Challenges, at the IAB AfterFronts: Cross-Screen Content & Consumers. It features Mixpo's original research as well as insights from thought leaders in the space, including executives from Razorfish, JumpTap, Discovery Communications, FreeWheel, Univision, the IAB and Moxie Interactive, among others. Over 300 industry professionals from agencies, media companies, and prominent advertising technology companies participated in quantitative surveys and interviews. The report is available for download at: www.mixpo.com/multiscreen.

The first-of-its-kind report aims to shine a light on how agency and media company leaders are assessing and approaching the myriad challenges of multiscreen campaigns, specifically around measuring and evaluating, standardization, responsive design, targeting and inventory, Big Data, social and connected TVs. Rather than recanting stats about the growth of the video advertising industry and expected growth in mobile, the report instead dives into real world statistical and anecdotal insights as shared by industry players themselves, authentically and at a level of detail that gets under the hype.

"Every marketer should be thinking multiscreen first," says Jeff Lanctot, Global Chief Media Officer at Razorfish. "Consumer behaviors on this front are well established, and if you're ignoring consumer behaviors you're not doing your job. Once that's acknowledged, the priority becomes creative and analytics. How can I deliver my message in a compelling and appropriate way across devices? And do I have the analytics tools and partners to know what works?"

In 2012, 78% of agencies ran multiscreen campaigns in behalf of their brand clients, and 90% expect to run multiscreen campaigns in 2013. In contrast, 81% of media companies ran multiscreen campaigns in 2012 and 96% expect to run multiscreen campaigns this year, per Mixpo's research. Demand for these campaigns, particularly among agencies, continues to grow.

"The traditional media mix is no longer. This is about the new media mix and the ways to ensure that video advertising thrives within it," says Anupam Gupta, CEO of Mixpo. "Given the complexity and the need to execute flawlessly across any screen, guidance from the industry is to partner with best-in-class experts to nail multiscreen video."

To download a complimentary copy of the report, please visit: www.mixpo.com/multiscreen.

About Mixpo
Mixpo provides the industry's best video advertising solutions and most responsive service. Our leading edge technology enables media companies and agencies to execute multiscreen video campaigns with speed and ease. We furnish Big Data insights including ad verification and campaign performance segmented by DMA, audience, and mobile device.

In 2013, Forbes named Mixpo one of America's Most Promising Companies. The IAB selected Mixpo as a winner of its Digital Video Rising Stars competition. Mixpo is headquartered in Seattle, with offices in New York, Boston, and Victoria, BC.



Media Contact
Hollis Guerra
Blast PR on behalf of Mixpo
Email Contact
805.403.0705





Source: Marketwire


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